UrVenue to Showcase Experience Commerce Platform and Hospitality Innovation at HITEC San Antonio
Visit Booth #538 to see how hotels and resorts are managing, distributing, and monetizing experiences across the entire guest journey
UrVenue will exhibit its experience commerce platform at HITEC San Antonio (June 16-18, Booth #538), showcasing tools to manage and monetize non-room inventory and previewing its AI and Model Context Protocol strategy.
LAS VEGAS—UrVenue, the leading technology platform for managing and monetizing experience-based inventory across hospitality and resort destinations (including cabanas, nightlife, daylife, activities, wellness, special events and more), will exhibit at HITEC San Antonio 2026, taking place June 16 to18 at the Henry B. González Convention Center. Attendees can visit Booth #538 to explore how hospitality operators are transforming amenities, activities, dining, wellness, nightlife, and other non-room inventory into connected, revenue-generating experiences.
As hospitality continues to evolve beyond the room reservation, operators are looking for ways to connect experiences across the property and create more meaningful guest journeys. At HITEC, we're excited to demonstrate how UrVenue helps hospitality brands unify operations, unlock new revenue opportunities, and prepare for the next generation of AI-powered experience commerce. Tracee Nalewak, UrVenue Chief Growth Officer
At the show, UrVenue will demonstrate its expanding experience commerce platform, including UrResort, which enables hotels, resorts, and integrated hospitality destinations to centralize the management, distribution, and monetization of experience-based inventory across the property. Built to support the growing demand for experience-led travel, the platform connects operational workflows with guest-facing booking experiences across both direct and third-party channels.
HITEC San Antonio attendees will see how operators can:
- Manage and monetize experiences, including dining, spa, pool experiences, nightlife, activities, special events, retail, and more through a unified platform
- Create personalized guest itineraries that bring together experiences from multiple departments into a seamless pre-arrival and on-property journey
- Distribute experience inventory across brand websites, loyalty applications, mobile channels, and partner marketplaces
- Extend guest engagement through integrations with partners, including OpenTable and Book4Time
- Optimize inventory and revenue management through real-time availability, dynamic packaging, and centralized operational controls
- Leverage interactive booking experiences and visual inventory management tools to simplify the guest purchasing journey
The company will also highlight recent advancements supporting the future of hospitality distribution, including its ongoing AI strategy focused on making experience inventory more discoverable, accessible, and actionable across emerging AI-powered environments.
“As AI rapidly reshapes how consumers discover and engage with digital commerce, UrVenue is investing in the next evolution of our platform to make experience inventory more accessible, intelligent, and adaptable across emerging interfaces,” Nalewak said. “Our focus is on ensuring that venue and property-level experience inventory is not only bookable, but also discoverable and actionable within the next generation of AI-driven environments. In addition to extending these capabilities, we look forward to discussing our AI strategy (with active development toward Model Context Protocol enablement) with all hoteliers looking for an AI-powered experiential solution.”
To schedule a meeting with the UrVenue team in Booth #538 during HITEC, visit urvenue.com or contact [email protected].
About UrVenue
UrVenue is a leading hospitality technology company offering SaaS-based solutions to sell and manage experiences across entertainment venues and resorts. Its flagship Venue Management System (VMS) powers operations for nightclubs, dayclubs, lounges, and special events, while its PXMS platform, now branded as UrResort, serves hotels, all-inclusives, and integrated resort casinos. Since 2011, UrVenue has been trusted by top brands including Caesars Entertainment, Fairmont Banff Springs, MGM Resorts, Club Med, Wynn Resorts, and Zouk Group. For more information, visit urvenue.com.
Media Contact
Barbara Worcester
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