Paulo Paias has been named General Manager at Zemi Beach House
Mr. Paias brings to Zemi Beach House more than 25 years of hospitality industry experience with a focus on luxury boutique hotels, especially those that serve the ultra-high-net-worth (UHNW) community. He specializes in launching new businesses as well as turning around under-performing properties to achieve increased sales and profits. Mr. Paias has a proven track record of success managing hotel projects and campaigns that enhance brand awareness and facilitate expansion into new markets. Prior to joining Zemi Beach House, Mr. Paias served as Managing Director of Asia for Trust Hospitality where he was responsible for operations and expansion in Asia for two five-star properties under construction in Singapore. Mr. Paias defined the marketing strategies, analyzed the properties’ market positioning, helped define the brand’s manifesto and hand-picked the hotels’ pre-opening Executive Teams. Before Asia, he acted as General Manager for numerous hotel properties in the UK, Portugal, Spain, and Morocco. Most recently he served as General Manager for The Pearl Marrakech and Adam Park Hotel & Spa in Morocco.