Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, today announced the appointment of Camilla Chiam as vice president of PR and Communications for Asia Pacific. She reports directly to Thorsten Kirschke, president, Asia Pacific, and will be a member of the Asia Pacific Executive Committee.
Camilla will lead the PR and Communications team in developing and implementing strategies to increase the visibility and further enhance the perception of Carlson Rezidor and its hotel brands, in support of the Group’s expansion in Asia Pacific. She will be in charge of the region’s internal and external communications activities, increasing Carlson Rezidor’s share of voice in the media and public sphere, as well as providing strategic counsel to senior leadership on crisis communications, reputation management issues and on brand application, as the corporate brand ambassador for the region.
Before joining Carlson Rezidor, Camilla was Head, Group Corporate Communications, at Pontiac Land Group and Patina Hotels & Resorts, where she provided strategic counsel regarding the Group’s assets and oversaw brand implementation and all communications and public relations strategies. Prior to that, she was Director of Public Relations at Four Seasons Hotels & Resorts, Marketing Communications Manager at Jetstar Asia Airways and Valuair, and also worked as a journalist in Singapore and Los Angeles.
Camilla has a Bachelor’s degree in Journalism from Pepperdine University in Malibu, California.