A German hotelier with over 25 years of industry experience spanning Europe, Africa, Middle East and Asia Pacific, Reinhold joins the Group from Banyan Tree Hotels and Resorts where he was most recently Area General Manager and Assistant Vice President for Banyan Tree Lang Co and Angsana Lang Co in Vietnam. Through intensive operational as well as sales & marketing efforts, Reinhold successfully drove both resorts from their pre-opening stages to become full-fledged hotel destinations backed by a well-trained local workforce.
Prior to that, Reinhold was instrumental in the openings of Banyan Tree Bali and Banyan Tree Hangzhou where as General Manager, he competently organised the various operations, human resources and marketing functions at each property to achieve robust performance within the respective highly competitive markets.
During his illustrious career, Reinhold has also helmed Banyan Tree, Moevenpick and Iberotel hotels and resorts in Seychelles, Yemen, Kuwait, Egypt, Kenya and Prague. He started out in the hospitality industry from the Food & Beverage sector, amassing over a decade of solid credentials with leading hotels, cruise liners and restaurants.