World Youth Day next year, FIFA World Cup in 2014, the 450th anniversary of Rio in 2015, the Olympic Games in 2016 ... Theatre of a growing number of world events in the coming years, Brazil has a great future in the Tourism and Hospitality industry. Having earned $ 79 billion in tourism revenue in 2011, the country will have, according to the World Tourism Organization, an increase of 7.8% in the same sector this year. If the destination attracts many foreigners, It is mainly driven by local tourism, boosted by the steady rise in the standard of living, which is experiencing significant growth: + 6.5% in 2011.