How to Identify a Hotel Competitive Set for a Hotel Market Study Access the HVS Library
Accurately identifying a competitive set is important for a hotel market study because the data provide both a more accurate perspective on a hotel’s historical operating performance and a basis for projecting a hotel’s future performance. The competitive set provides a context for understanding a hotel’s relative occupancy and average daily rate (ADR) performance and also establishes a baseline for and constraints on the projection of a hotel’s future operating potential.