Rixos Hotels signs milestone deal to operate its largest all-inclusive resort on Egypt's Red Sea Riviera
Rixos Hotels has marked a major milestone in its Middle East expansion strategy after signing an agreement to manage its largest all-inclusive luxury resort in the world on Egypt's Red Sea Riviera. Since Accor acquired a 50% stake in the company, it has identified opportunities including partnering with the Eastern Company for Investment and Touristic Development to takeover and renovate an existing beachfront property. Scheduled for completion in 2020, it will be re-launched as the Rixos Hurghada Makadi Bay - a 1,636-key mega resort with world-class leisure, sports and entertainment facilities for which the Rixos brand is globally renowned. The stand-out property will boast a stunning location in a secluded bay on the Red Sea, just south of Hurghada - a global hotspot for scuba diving, family getaways and golf breaks. Resort highlights will include individual villas, an extensive indoor and outdoor spa, fitness facilities, kids clubs, a waterpark, beach lounge, large conference centre, vast F&B wide-ranging F&B options and an expansive entertainment area with an amphitheatre. It is expected to become the preferred destination for discerning travellers and corporate group business from key source markets such as Europe and the CIS. "This marks a pivotal moment in the growth story of our brand, bringing to market our largest resort globally and offering our most comprehensive range of facilities and unique and dynamic entertainment experiences yet," said Fettah Tamince, Founder and Chairman of Rixos Hotels. "We are delighted to partner with the Eastern Company for Investment and Touristic Development to launch this flagship project, which will set a new benchmark for luxury all-inclusive all-exclusive resorts in Egypt and the wider Middle East."