Is a chain’s size enough?
Growth is imperative in order for hotel groups to reach critical size to allow economies of scale, to justify their headquarters and technological investments, to strengthen brand awareness and develop strong negotiation power with all partners. "Big is beautiful" when the choice has been made to rival the other industry giants in order to exist on the hotel planet. But when does size become a handicap due to the weight and incoherencies of the network? TYPO3SEARCH_begin