The three top stories at ITB Berlin on Wednesday, 7 March 2018
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carathotel Düsseldorf City partners with protel hotelsoftware for a new strong cloud PMS alliance
protel hotelsoftware, a hospitality distribution software development and technology company that is enabling hotel partners worldwide to deliver real, tangible ROI while increasing guest-satisfaction standards, partnered up with carathotels and their new property in Düsseldorf to build an innovative, strong cloud PMS alliance with the first established protel.I/O hospitality platform integration.
Tourism can and should lead sustainable development: UNWTO Secretary-General opens ITB 2018
The tourism sector's role and responsibility in contributing to sustainabledevelopment on a global scale was the central message delivered at the opening of the 2018 edition of the ITB Berlin travel trade show by Zurab Pololikashvili, Secretary-General of the World Tourism Organization (UNWTO). Speaking in the presence of German Chancellor Angela Merkel, tourism ministers from around the world and the leaders of the tourism sector, Mr. Pololikashvili stressed how tourism not only needs to consolidate current growth rates, but "to grow better".
Deutsche Hospitality expands its brand portfolio: MAXX by Steigenberger launches
Deutsche Hospitality is presenting a new hotel brand. MAXX by Steigenberger will be joining Steigenberger Hotels and Resorts, Jaz in the City and IntercityHotel in its portfolio in future. The group launched its new Deutsche Hospitality umbrella brand just under 18 months ago with the intention of instigating further hotel brands. This latest addition represents a robust continuation of the course of growth the company has embarked upon and targets a part of the market that was previously vacant.
Full hotel pipelines in Europe and Germany require further market growth
The European hotel market is on track for growth thanks to a rise in tourist demand in Europe in 2017. The number of travellers rose by 8% year-on-year to 671 million, putting the growth in demand in Europe at four times that of the global market. Average room occupancy in Europe has risen by 2.4 percentage points to 72%. Average room rates have likewise increased by 3.1% to EUR 111 overall.
ITB Buyers Circle: The meeting place for senior buyers from around the world
Hand-picked circle of international buyers with high spending power – ITB Speed Networking and evening events provide an opportunity to meet – Mecklenburg Vorpommern, the official partner of the ITB Buyers Circle and at the forefront of activities, to offer tours after the convention, starting on FridayThe meeting place for senior buyers from the travel industry: this year marks the seventh occasion that the ITB Buyers Circle will be welcoming 1,000 senior buyers from around the world who have been hand-picked based on a qualitative application procedure. Buyers from SMEs, start-ups and global players will all be taking part. Members of the ITB Buyers Circle will benefit from numerous additional services that make it easier for them to do business at the World's Largest Travel Trade Show. This includes early access to the exhibition grounds as of 8.30 a.m., use of fast lanes at the entrances and an exclusive shuttle service on the grounds. Separate rooms for appointments and workplaces with free Wi-Fi are also available at the Marshall Haus.
ITB Berlin expands the Medical Tourism segment
Even greater demand for places in the Medical Tourism segment, now in its second year – New location in Hall 21.b – Presentations and lectures on new trends and developments at the Medical Tourism Pavilion – The Health Tourism Industry Conference is the official partner
Highest number of CEOs attend IHIF 2018
Over 80 hotel company CEOs will attend IHIF 2018 taking place at the InterContinental Hotel in Berlin next week. This represents the highest number of hotel company CEOs to attend the event in its 21-year history.
ITB Berlin 2018: High exhibitor demand sets the tone
The show is almost fully booked – Large increase in exhibitors from South America, the Arab countries and Asia – Travel Technology is booming – Focus on Luxury Travel
A far-reaching tourism concept: Focus on ecological and social responsibility at ITB Berlin
Key topics: Overtourism, integrating refugees and the financial viability of social tourism projects – Opening event will leave a zero carbon footprint for the first time
Tina Yu has been named winner of ISHC Young Leader Award 2018 at The International Hotel Investment Forum (IHIF)
Tina Yu, Senior Vice President at KSL Capital Partners has been announced the winner of The International Hotel Investment Forum (IHIF) and The International Society of Hospitality Consultants (ISHC) Young Leader Award 2018.
Courtyard by Marriott teams up with FC Bayern
Marriott International is proud to announce a multi-year partnership with leading European football club FC Bayern, with Courtyard by Marriott becoming the official hotel partner for Germany's most popular and successful football club. The partnership will also give the 100M+ members of Marriott's loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) – access to once-in-a-lifetime, football experiences through Marriott Rewards Moments, as well as SPG Moments. The experiences will include exclusive access to Bayern's domestic and European matches, and VIP match-day hospitality in the Courtyard by Marriott Suite at the Allianz Arena.
Grand Finale at ITB Berlin 2018
Nordic music and exotic dance performances await visitors to the Grand Finale of the World's Largest Travel Trade Show® – admission is free for holders of a visitor's ticket on the Sunday of ITBA spectacular conclusion to the World's Largest Travel Trade Show®: the ITB Grand Finale on Sunday, 11 March 2018 will be the official final event of ITB Berlin, featuring dance performances from Zambia, Malaysia and the Dominican Republic. From 3.30 to 5 p.m., together with a host of different cultures, exhibitors, guests and visitors will be celebrating a spectacular ending to the 52nd ITB Berlin. Mary Amiri, the award-winning event and television presenter, will moderate the colourful programme of events which is traditionally organised by exhibitors. Admission is free for holders of a visitor's ticket on the Sunday of the show.
IHIF 2018 Launches the IHIF Hotel Tech Hub
Technology permeates every aspect of the hospitality industry. To reflect this wide spread prevalence and demonstrating their commitment to delivering a relevant and topical event, the International Hotel Investment Forum (IHIF) are launching the IHIF Hotel Tech Hub, new for 2018.
Yoram Biton has been appointed as Managing Director of Central Europe at Leonardo Hotels
Yoram Biton has worked for Leonardo Hotels in various management positions since 2006. He first headed up the management team at Leonardo Hotel Munich City Center and the Leonardo Boutique Hotel Munich and was responsible for 2 openings in Frankfurt am Main, Germany. There were further takeovers during his leadership, including 2 hotels in Munich. After 2013 he was given responsibility for all Group Hotels in Munich and Nuremberg, Germany, and Zürich, Switzerland. Last year he was responsible for the takeover and integration of 5 Hotels in Portland, UK. Yoram Biton holds a degree in hotel management and business administration from the Israel Institute of Technology (Technion) in Tel Aviv. He lives in Munich, Germany, is married and has 3 children.
Daniel Roger has been named Managing Director of Fattal Hotels Europe & UK at Leonardo Hotels
Daniel Roger joined the Fattal Group in 2006 and has been head of Leonardo Hotels in Europe ever since. The European Division, of the group, grew from one hotel in Munich, Germany, in 2006, to more than 130 hotels in over 75 cities and all under his leadership. As Managing Director, of Fattal Hotels Europe & UK, he will particularly focus on integrating the Jurys Inn Hotels into the Leonardo Group. Roger can now look back on more than 40 years of professional experience within international hotel chains. He holds degrees in hotel management from the former hotel management school of D.Speiser, at the Tegernsee in Germany, and from the hotel management school in Leysin, Switzerland. Daniel Roger lives in Berlin, Germany, and London, UK, is married and has 2 children.
On the road with young people: Youth Travel at ITB Berlin
Once again, Hall 4.1 is the place to head for Youth Travel & Economy Accommodation – Focus on digitalisation and youth travel certification – Rockin' All over the World Festival on the open days for the publicThe big wide world beckons: from 7 to 11 March 2018 at ITB Berlin trade visitors and the general public can get comprehensive information on youth travel again. As in previous years, Hall 4.1 will be the place to head for Youth Travel & Economy Accommodation, where tourism associations, organisations and tour operators will be presenting their services and latest products. The displays are next door to the Adventure Travel and Responsible Tourism segment where hotels for backpackers, budget hotels and designer hotels as well as youth hostels, internet websites and associations will be presenting their services for young people.
Growth and change: The shifting luxury travel market
High growth rates in the luxury travel market: according to the ITB World Travel Trends Report 2017/2018 (www.itb-kongress.de/en/ELIBRARY/Publications/Studies/) high-end travel accounts for seven per cent of the market and annual growth is in double-digit figures. Luxury travel is booming, while general attitudes towards this market are changing. Affluence is no longer defined by glitter and exhibiting wealth. Non-material forms of luxury are replacing status, and values such as self-discovery, personal experiences, authenticity and time are becoming more important. These challenges, as well as the opportunities, concern the industry and from 7 to 11 March 2018 will be key topics at ITB Berlin.
ITB Business Travel Forum: Valuable knowledge for travel managers
The latest trends and developments in business travel – Focus on the impact of digitalisation and globalisation
ITB Career Center: The ideal marketplace for tomorrow’s tourism professionals
ITB Career Center features wide-ranging information on university courses, starting a career and advanced training – The German Federal Employment Agency is the exclusive partner again – The ITB Berlin Convention features the Young Professionals Day and a new event: the Company SlamBerlin, 25 January 2018 – In search of tomorrow's talents: this year, the ITB Career Center is again offering students, graduates and those in search of a new career all kinds of opportunities to find out about their job chances in the tourism industry. The place to head is hall 11.1, where more than 50 national and international exhibitors will be represented, including universities, colleges and professional academies presenting tourism and advanced training courses, as well as employers in search of industry newcomers. This year, international participation in the hall will be even higher than in past years. Universities from Hong Kong and Latvia will be represented for the first time. On Thursday, 8 March 2018 and on Saturday, 10 March 2018 at an elevator pitch presenting bachelor's and master's degree courses, visitors can get a first impression of the universities and their academic studies.