Jammu & Kashmir (J&K), popularly known as the Paradise on Earth, is renowned for its breathtaking natural beauty and scenic splendor. From pristine valleys, beautiful lakes, gardens, snow-capped mountains, and glaciers to famous religious places, temples, and monasteries – the union territories have something to cater to every tourist. The region’s distinctiveness rests in the fact that each season has its own allure. It's no surprise, then, that since the region's lockdown was lifted, Jammu & Kashmir has seen a significant increase in tourist traffic and is slowly reclaiming its position as one of the country's most popular tourist attractions. Reports indicate that over 6 lakh tourists visited J&K in 2021, surpassing all previous records, with half of them arriving in October to December as early snowfall drew a huge number of visitors to the region. As a result, hotel occupancy has been at an all-time high, with certain resorts in Pahalgam and Gulmarg being sold out at the end of the year.