Shaza Hotels, an independent five-star luxury hotel operator, has signed six new hotels across the Middle East that are set to open between 2016 and 2019 in addition to its existing Shaza Al Madinah in Saudi Arabia. At the Arabian Travel Market (ATM), Sheikh Salem bin Ahmed Al Ghazali, chairman of Golden Group of Companies, and Salman Al Mohannadi, chairman of Shaza Hotels also signed an agreement of management for the new 'Shaza Muscat' that will comprise 250 hotel rooms and 150 hotel apartments, as part of a mixed–use development. The hotel will be welcoming its first guests in the third quarter of 2019. Further identifying an opportunity to offer Arabian lifestyle in an upscale environment, the brand is launching Mysk by Shaza, a four-star experience with its flagship hotel opening in March 2017 in Al Mouj, Muscat. Inspired by the Arabic pronunciation of musk, Mysk carries the fragrance of Shaza into a renewed and festive worldliness. Like its parent, Mysk is born out of the Middle Eastern culture, awakening the senses with its enchanting aroma, and creating a theatrical experience that is closely tied to the rich and ever evolving Arabian culture. The years 2016 and 2017 are a key milestone in the expansion plan of Shaza Hotels and Mysk by Shaza. The third quarter of 2016 will witness the grand opening of Shaza Hotel in Makkah while negotiations are underway for new Shaza projects in Europe, which marks an important new chapter for the brand outside the Middle-East. Further to the launch of Mysk by Shaza in 2016, five hotels are to be signed in the region by the end of 2017, including two projects currently under negotiation in Saudi Arabia. Commenting on the chain's ground-breaking projects in the pipeline, Simon Coombs, CEO of Shaza Hotels, said: "2016 is definitely a landmark year for Shaza Hotels and we are excited to be unveiling our imminent projects across the Middle East. In a meaningful partnership and dialogue with our owners, we take pride in creating each Shaza Hotel to be a bespoke experience where we deliver the highest standards to our guests. I am now very excited to extend this experience to our new brand Mysk by Shaza."