Phuket Hotels Association is inviting groups to stage their special occasions on the sun-kissed shores of Phuket, with a new collaborative campaign and an enticing promotion designed to drive more business events to Thailand's largest island. Following the signing of a Memorandum of Understanding (MoU) with the Thailand Convention & Exhibition Bureau (TCEB), the "Business Meets Beach" initiative will see the association's 70 member hotels join forces to promote Phuket as the premier destination for the MICE industry. Building on the island's world-class facilities and spectacular natural scenery, the campaign will aim to show how Phuket's captivating culture sets it apart from the competition. Whether guests are planning a large-scale corporate conference, a creative team-building retreat, an intimate incentive or any other kind of get-together, Phuket has a unique ability to inspire guests. Groups can also add locally-inspired experiences, such as cultural discoveries, shopping trips, CSR activities, sightseeing excursions and offshore adventures, to ensure that every event lives long in the memory. Most importantly, the hotels' world-class accommodation, professional services and extensive event spaces, including vast ballrooms and beachfront venues, will guarantee that even the largest functions run smoothly and seamlessly, taking the stress out of the planning process. "With its rare combination of stunning scenery and outstanding indoor and alfresco MICE venues, Phuket has everything that professional planners could wish for. But the island is more than simply a venue for meetings and events; it is a giant canvas on which guests can paint their own stories, themed on Phuket's rich local culture and heritage. This is what makes our island truly special," said Anthony Lark, President of the Phuket Hotels Association. "Phuket is home to many outstanding hotels, each of which has its own distinct selling points for the MICE sector. It is also worth remembering that every meeting delegate is also a potential FIT guest who could return with their own family. So by working together and showcasing Phuket's many attractions, we can create a prosperous future not only for the MICE sector, but for the island's wider tourism industry," he added.