New Jumeirah Campaign Illuminates the Beauty of Arabian Hospitality in Cinematic Tribute
The 90-second film features Emirati poet Shamma Al Bastaki and director Emmanuel Adjei, using light as a metaphor across Jumeirah's global portfolio.
The 90-second film features Emirati poet Shamma Al Bastaki and director Emmanuel Adjei, using light as a metaphor across Jumeirah's global portfolio.
The conference brought together 1,600 leaders with $975M in business opportunities, revealing five trends reshaping Middle East hospitality beyond traditional room-based models.
The 11th annual awards recognized 40+ general managers and hospitality leaders across Dubai and the Middle East, with winners including Mark Kirby from One&Only Resorts and Fredrik Reinisch from Marriott Marquis Dubai Creek.
Skift partnered with Abu Dhabi's tourism authority to analyze key industry shifts, from the Middle East's growing influence to AI's impact on travel planning.