In his new role as Holston House’s Director of Sales & Marketing, Siguaw will oversee all marketing and sales efforts to drive revenue and ensure the new property will be at the forefront in the minds of visitors and locals alike. An industry veteran, Siguaw offers more than 20 years of luxury and lifestyle brand expertise, leadership skills and vast knowledge of the hospitality space. With a deep understanding and appreciation for history, his experience will be integral in telling the story of Holston House, which is located in an iconic 88-year-old art deco building. Prior to Holston House, Siguaw was responsible for re-establishing and rebranding various high-profile and iconic properties including Eden Roc Miami Beach, Hollywood Roosevelt Hotel, Highlands Inn Park Hyatt Carmel, Lodge at Mountain Village Telluride, Le Meridian Beverly Hills (now SLS Hotel), The Ambassador Hotel and Marriott Marina Del Rey. Throughout his career, he has been a key player in several successful integrations of four and five-star culinary, nightlife and spa outlets, and he has also served on the Board of Directors for the City of Miami Beach Chamber of Commerce for the past four years.
Siguaw graduated from Central Washington University with a B.A. in Criminology and a minor in Political Science.