US Hotel Demand Powers Ahead | Room Rates Continue To Lag | PKF Reports
The 4.9 percent rise in occupied rooms forecast for 2011 compares to the 7.6 percent increase in lodging demand for 2010 reported by Smith Travel Research (STR). ... "Concurrently, our 7.8 percent increase in demand forecast for this same segment is indicative of the popularity of these property types among consumers."