A Travelport/Dynata survey of U.S. consumers finds 46% have abandoned bookings due to complexity, 72% find AI booking stressful, and clear pricing is the top improvement travelers want.
Expedia Group's Explore 2026 partner conference revealed that AI is now embedded across traveler experiences and partner workflows, yet 70% of travelers still prefer trusted travel companies over AI chatbots for bookings.
Cornell survey of 1,029 U.S. travelers finds AI ranks 4th in travel planning tools, with accuracy concerns cited by 60%+ as the top barrier, and adoption motivations varying sharply across Budget, Premium, Aspirational, and Luxury segments.