Webinar Replay: The AI Distribution Shift is underway
Virtual forum features hospitality executives and AI experts discussing artificial intelligence's impact on hotel booking technology.
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2026 Hospitality Benchmark Report leadership series: Email strategies that drive revenue | a Revinate webinar
Revinate webinar examines how hotels can replace generic email blasts with data-driven campaigns to increase direct bookings and revenue.
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Human vs AI in Hotel Paid Ads
The article argues hotels should automate ad execution while keeping humans in control of strategy, positioning, and commercial objectives.
By Savina Karaivanova, Marketing & Product Strategist, Userguest
Expanding Hotel Marketing Analysis with Website Performance Insights
Exely's marketing director explains how website analytics reveals demand patterns before booking, citing cases where traffic analysis led to localization and content updates that boosted direct revenue.
By Anna Belash, Chief Marketing Officer, Exely
Google's DMA Compliance Shifts Hotel Search Visibility Toward OTAs as ChatGPT Steps Back from Booking
Tuesday brought regulatory reshaping of distribution channels as Google's DMA compliance changes visibility dynamics in hotel search while OpenAI redirects booking transactions to third-party platforms. Meanwhile, female founders and AI experts gathered to address implementation gaps between experimentation and measurable business outcomes.
The New Front Line of Hotel Distribution: When Regulation Rewrites the Rules of Visibility
Google's DMA-compliant changes to hotel search results are giving OTAs and intermediaries more visibility while pushing hotel direct booking channels further down in search rankings.
By Brad Brewer, Chief AI Officer, Agentic Hospitality
Why events like Harry Styles' tour demand a smarter direct channel strategy for your hotel
Using Taylor Swift and Harry Styles concert data, the article shows how hotels can capture event-driven travelers through targeted direct booking campaigns and personalized website experiences.
By Paige Lopez, Content marketer, Lighthouse
How AI is reshaping the direct channel opportunity for hotel marketers
AI-powered personalization tools now enable hotel marketers to create targeted website campaigns in seconds rather than days, addressing the execution gap that prevented teams from capitalizing on direct booking opportunities.
By Paige Lopez, Content marketer, Lighthouse
Revinate appoints Frank Trampert as Chief Revenue Officer to accelerate global growth
Trampert brings 20+ years of travel tech and hotel operations experience to lead Revinate's global expansion as the company prepares to unveil platform evolution at NAVIGATE 2026.
The Imperial Hotels & Resorts rolls out Amadeus Web Solutions to elevate its digital presence across Thailand
The Thai hotel group replaced its WebBuilder platform with Amadeus technology across 15 properties to support direct bookings and a four-brand relaunch.
Why You Are Unable to Deliver Personalization: The Antidote
The hospitality industry fails at personalization due to split digital journeys where marketing content is disconnected from booking systems, resulting in 82% cart abandonment rates.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Lodging Interactive Unveils New Brand Identity: “Smarter Marketing. Better Results.”
The agency rebranded with a new marketing ecosystem emphasizing human-led strategy and synchronized digital services including AI optimization.
Dreamplace reached +10% direct bookings with metasearch campaigns on Cendyn DMP
Dreamplace Hotels achieved 10% growth in direct bookings and 28x ROAS using Cendyn's platform for unified metasearch campaign management.
From concept to culture: How passion shapes hotel design & guest loyalty
Diego Calvo shares how Concept Hotel Group achieves 43% direct bookings by prioritizing cultural storytelling and brand identity over traditional marketing tactics.
Dylan Cole, Managing Director EMEA, Revinate, Inc.
AI is rewiring how people choose hotels
Hotels can now influence AI-powered search results through Model Context Protocol technology, moving beyond basic OTA listings to showcase unique experiences and drive direct bookings.
By Luke Markesky, Chief Customer Officer, Cendyn™
How Model Context Protocol in Hospitality Connects AI to Hotel Systems
The protocol creates a translation layer that allows AI assistants to query hotel systems like PMS and CRS through a single interface, enabling real-time bookings without replacing existing platforms.
Not Done Weekly - The Alternative Accommodations Issue!
Industry newsletter examines major hotel brands' outdoor hospitality plays and independent operators driving the landscape hotel category forward.
By Sloan Dean, CEO Emeritus, Not Done with Sloan Dean
ChatGPT is the new front door for hotel discovery. Here's what that actually means.
The Hotels Network launched the first direct booking app for ChatGPT, allowing hotels to compete with OTAs in AI-powered travel recommendations.
By Adam Swart, VP of Content Operations, Lighthouse
From browsing to conversation: AI Infrastructure to compete in the new hotel ecosystem
Mirai argues hotels need AI infrastructure designed for conversation in addition to web browsing to compete with OTAs in the new conversational commerce era.
By Pablo Delgado, Managing Partner & CEO America, Mirai
TrustYou and Apaleo Present “Magic Moments”: Always-Reply, Always-On Guest Communication Powered by AI
TrustYou and Apaleo's joint solution enables hotels to provide 24/7 AI-powered guest communication across all channels from booking to post-stay.
TrustYou and Apaleo GmbH