OpenAI just saved Booking.com
OpenAI's decision to scale back direct booking in ChatGPT benefits Booking.com by keeping AI platforms in discovery rather than transaction completion.
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VenueSuite Launches Demand-Based Pricing at ITB Berlin
The solution extends dynamic pricing beyond guestrooms to meeting spaces, with early adopter KAS Meeting-Event Location reporting increased bookings on lower-demand dates.
Agentic Hospitality Launches TravelOS MCP Server Enabling Agentic Hotel Distribution Inside AI Platforms
The TravelOS MCP Server connects hotels' existing CRS and PMS systems directly to AI platforms, allowing real-time inventory and booking without replacing current infrastructure.
GuestCentric Launches Melissa, an AI Sales Agent Preparing Hotels for Agentic Booking
GuestCentric's Melissa connects to live hotel data through the Model Context Protocol, allowing AI assistants like ChatGPT to complete reservations directly.
Garbage in, garbage out: why hotel data will make or break AI
Dylan Cole interviews Charlie Osmond about how data quality will determine hotel success in AI-driven booking journeys.
Dylan Cole in conversation with Charlie Osmond
A new Hotel Yearbook, a moving interview, and ten things worth knowing: ITB Berlin 2026, Day Two
Day two coverage of ITB Berlin highlights live AI booking demos, regenerative hospitality debate, and production-ready hotel automation systems.
The first direct booking app for hotels launches in ChatGPT, powered by Lighthouse
Lighthouse launches the first hotel app in ChatGPT's 800M-user platform, allowing properties to control their AI presence and offer direct rates with zero commissions.
How to build and analyze your hotel competitive set
The guide covers KPIs like MPI and RGI for benchmarking, plus strategies for creating seasonal and aspirational competitive sets.
The End of Booking Engine Fees: Tambourine Redefines Hotel Profitability
Tambourine eliminates booking engine transaction fees and consolidates multiple vendor services into one platform to reduce hotel distribution costs.
RateGain Consolidates MarTech Capabilities Under Sojern, Creating the World’s Largest Source of Travel Intent Data
RateGain consolidates Adara and Sojern under one brand to create a unified travel marketing platform combining data intelligence with global media activation.
Emerging Travel Group Reports Record Revenue with RateHawk’s Expansion and Agentic AI Integration
ETG's flagship RateHawk platform drove 40% booking growth, reaching 110,000+ partners while integrating AI tools for customer support and operations.
The Hidden Cost of OTAs: Chargebacks Hotels Didn’t Sign Up For
A Manhattan hotel eliminated OTA-related chargebacks by implementing ID verification technology that captures guest documentation for dispute defense.
By Steve Blidner, Founder & CEO, TTI Technologies
The booking was made. The guest never arrived. Nobody noticed
Elektraweb integrates Fikäfi's payment system to help 5,000+ hotels recover lost bookings from payment failures, claiming two shadow guests exist for every completed booking.
Fikafi and Elektraweb
Agentic Hotel Bookings: What Are We Actually Talking About Here?
The author defines three distinct models of AI booking – assisted, mediated, and executed – each requiring different technical infrastructure and commercial frameworks.
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
OpenClaw: The Agent Architecture That Will Supercharge Agentic Commerce in Travel
OpenAI acquired OpenClaw's creator to build autonomous travel agents that can handle complex itineraries and disruptions without human supervision.
By George Roukas, President, GAIPAN
For-Sight Strengthens Guest Engagement with Launch of New Loyalty Module
For-Sight partners with Inspire Loyalty to integrate loyalty program management directly into their CRM platform, enabling automated rewards and personalized marketing campaigns.
Phone Calls Are “The Last Mile” of Hotel Distribution
Hotels lose significant revenue when staff fail to convert phone inquiries into direct bookings, missing opportunities to avoid 10-25% OTA commissions.
By Doug Kennedy, President of the Kennedy Training Network, Kennedy Training Network (KTN)
dailypoint™ announces strategic partnership with Global Hotel Alliance
Global Hotel Alliance members get exclusive access to dailypoint's award-winning CRM platform to drive direct bookings and personalized guest engagement.
Revenue on the line: Why the voice channel matters more than ever
Hospitality leaders discuss treating phone calls as revenue opportunities rather than cost centers, using unified guest data to boost direct booking conversion.
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Shiji launches Booking Studio, a customizable direct booking engine built for hotel websites
The new platform integrates natively with Shiji's Daylight PMS to eliminate sync delays and allow hotels full customization of their booking experience.