"demand forecasting" - Search

March 13

If You Value Hotels Using a DCF With an Overall Discount Rate- You Are Probably Not Getting the Correct Value- Here Are the Reasons Why

Mathematical formulation and implementation details “Purely mathematical” solution once inputs are specified After establishing (i) the forecast of income and expense and (ii) the return requirements demanded ... Once the forecast and return requirements are established, the remaining computations are “purely mathematical,” enhancing defensibility and clarity.

By Stephen Rushmore, Hotel Valuation Expert and Founder of HVS, Hotel Valuation Software

Opinion Article Finance

March 12

Why Cost per Occupied Room Is the Metric That Will Shape Hotel Profitability in 2026

Labor planning should increasingly rely on day-level demand forecasts rather than monthly occupancy averages. ... Matching staffing levels to demand helps control overtime and reduces the risk of overstaffing during low-demand periods. 5.

By Sarah McCay Tams, Head of Editorial, Actabl

United States

Supplier News Markets & Performance

March 12

New HotelData.com Report Finds Hotel Labor Costs Rising Faster Than Productivity Gains

The hotels that will succeed in the year ahead will be those that dynamically align staffing with demand while maintaining consistent service. ... Labor: As RevPAR growth moderates, aligning staffing levels more dynamically with demand will become essential for protecting margins.

Actabl and HotelData.com

United States

Opinion Article Technology

March 12

How hotels should use AI and a smarter commercial strategy to protect profit margins against rising costs

A unified tech stack closes the loop between demand intelligence and direct booking conversion, turning volatility into predictable revenue. 1. ... By closing the loop between demand intelligence and final conversion, you secure a competitive moat and fortify your profit and loss statement.

By Jonathan Gough, Content Team Lead, Lighthouse

Opinion Article Markets & Performance

March 11

Top 5 travel destinations in the USA with the strongest hotel pricing growth in 2026

The most successful hotels in 2026 will be those that: Accurately forecast demand by spotting forward-looking signals early Adjust prices, restrictions and promotions instantly when demand shifts Continuously ... Thanks to our free Market Alerts dashboard, independent hoteliers can access tailored insights for their specific market, including: Demand changes Market and competitor prices Events impacting demand

By Laure Cremers, Content Specialist, Lighthouse

United States

Opinion Article Technology

March 11

7 proven ways digital guest directories can transform the way guests interact with hotel amenities and services

Increasingly, with guest demand for digital self-service rising - and technology now more powerful than ever - hoteliers are leveraging digital directories to enable real-time communication, showcase amenities ... can include details of room upgrades, premium amenities, dining experiences and spa treatments alongside more seasonal, promotional packages which can be updated and tailored in line with real-time demand

By Kate Fuller, Head of Marketing, IRIS

Press Release Markets & Performance

March 11

WTTC Forecasts The Iran Conflict Is Already Costing The Travel & Tourism Sector at Least US$600 Million Per Day

Any disruption affects demand worldwide, which impacts airports and flights, hotels, car hire companies and cruise lines. ... WTTC’s analysis is based on its 2026 pre-conflict forecast for the Middle East, which projected US$207 billion in international visitor spending across the region this year.

WTTC

Ad Be seen. Be trusted.

Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.

Hospitality Net

Ad #1 Hotel PMS

See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo.

Mews

Opinion Article Development

March 11

Why Is San Diego a Favorite Among Hotel Investors?

Segments Fueling Sustained Hotel Demand San Diego’s lodging demand is anchored by two primary pillars: domestic leisure travel and convention business. ... The San Diego Tourism Authority projects modest growth in lodging demand in 2026, with many market participants anticipating stronger gains in 2027 and 2028 as group demand normalizes and airport improvements

By Kirsten Smiley, Senior Vice President, Southern California Region Director, HVS Los Angeles, HVS

San Diego, United States

Opinion Article Technology

March 10

Turning PMS Data into Actionable Insights: How Hotels Can Leverage Analytics for Smarter Decision Making

Monitoring booking pace, demand trends, and historical occupancy helps revenue teams forecast demand and adjust pricing strategies proactively. ... Labor productivity and staffing efficiency help operators align workforce levels with occupancy and service demand, optimizing costs while maintaining service quality.

By Lisa Jane Wheaton, Senior Project Strategist, Maestro

Ad #1 Hotel PMS

See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo.

Mews

Opinion Article Technology

March 10

Hospitality Doesn’t Have an AI Problem. It Has an Operations Problem Pretending to Be an AI Problem

Vendors demonstrate sophisticated dashboards capable of forecasting demand, optimizing staffing, responding to guest messages, and adjusting pricing dynamically in ways that once required entire corporate ... In each of these situations, the forecasting system still performs its calculations exactly as designed.

By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach

HN Brief

Editorial Article

March 6

OpenAI Scales Back Direct Booking, Keeps AI Platforms in Discovery Mode

and early signs of demand shifting to Europe and Asia. ... GlobalData forecasts China's domestic trips will reach 4.08 billion by 2029 while outbound departures hit 176.65 million, driven by youth demand and premium experiences.

Hospitality Net

Supplier News Markets & Performance

March 6

War in Middle East Triggers Volatile Security Perception and Early Signs of Demand Diversion

In fact, our forecast for early 2026 showed that Western Asia was gaining market share in international travel demand, with three GCC cities ranking among the world’s top 10 destinations for growth in ... Another notable trend is also emerging within European demand: Egypt continues to maintain its appeal among German, Italian and French travellers; however, this demand remains highly exposed to developments

Mabrian Technologies

Press Release Markets & Performance

March 6

China cements its position as a leading source travel market, powered by domestic scale and outbound momentum, says GlobalData

Shagun Sachdeva, Practice Head, Travel and Tourism at GlobalData Youth-led demand and premium experiences According to GlobalData’s traveler demands & flows, travelers aged 15–24 are the most engaged cohort ... Those that do will be best positioned to convert demand as China’s travel momentum continues through the decade.”

GlobalData Plc

China

Opinion Article Technology

March 6

Geopolitics, Energy Shocks, and AI

Traveler sentiment can shift faster than traditional demand forecasting models can detect. ... Events on the other side of the globe can influence local demand.

By Terence Ronson, Founder & Managing Director, Pertlink Limited

Explainer Finance

March 5

The complete guide to dynamic pricing in the hotel industry

Your pricing strategy can be influenced by many factors, requiring you to: Monitor multiple channel partners Keep tabs on competition Adapt to evolving traveler trends Scrutinize demand forecasts Here ... Supply and demand Optimal room pricing always starts with understanding the basic principles of supply and demand.

By Jonathan Gough, Content Team Lead, Lighthouse

Opinion Article Technology

March 5

AI in Foodservice: Operational Value and What It Requires

In the foodservice domain, AI-based sales forecasting models have been shown to reduce forecast errors by approximately 19–33% compared to traditional methods , making more accurate demand and purchasing ... Demand and inventory planning Two of the most consistent value drivers are AI-powered forecasting and inventory optimization.

By Paulina Schmidt, Food and Beverage Copywriting Specialist, EHL

Press Release Design & Architecture

March 5

Registration opens for Hotel & Resort Design South 2026

With major growth across Mexico, Brazil and the Dominican Republic, the demand for design expertise, professional services, and innovative products has never been greater. ... Leading developers, hotel operators, design and architect studios, and procurement firms will meet at HRDS to strategically source for the demand ahead, steering project success.

Elite Exhibitions Cruise America Ltd.

Miami Beach, United States

Press Release Development

March 4

US$12.5 trillion in Travel & Tourism Investment Drive to Shape G20 Competitiveness through 2035

Tourism demand across the G20 and Spain is forecast to grow at 3.3% annually over the next decade. ... The situation will change from around 2033 onwards, with investment expected to exceed demand. Overall, investment is projected to grow at a CAGR of 4.6% from 2025-2035, compared to 3.3% for demand.

WTTC

Supplier News Finance

March 4

How to build and analyze your hotel competitive set

Include hotels offering comparable meeting and group facilities if corporate or MICE demand forms part of your business mix. Leisure facilities. ... Tab in Lighthouse Pricing adds a forward-looking view of demand, allowing you to: Forecast demand up to 365 days in advance using search data Anticipate the impact of events, seasonality and market shifts

Lighthouse

Podcast Technology

March 3

Not Done Weekly - Vibe Coding 101 for Hotels

So you have a demand recovery setting up against a supply-starved market. ... The operating model is lean, the demand is real, and the exit multiples are proven. AI as Equalizer, Not Threat.

Sloan Dean, CEO Emeritus, Not Done with Sloan Dean