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The Rainmaker Group to Present Total Revenue Management Approach for Casino Hotels at INFORMS 2017

By forecasting demand for each customer segment based on total spend, casinos can determine the optimal mix of customer segments for each date and use real-time data to target them with the most strategic ... “Hotels can forecast each segment’s demand, determine the optimal mix based on the profitability of each segment, and then make pricing decisions that target this ratio.

The Rainmaker Group Introduces Group Forecasting to Enhance Revenue Management and Group Business Pricing Solutions

An industry first in revenue management, the addition of group forecasting to existing Rainmaker solutions provides the unique ability to project future group business demand. ... "Forecasting any remaining group demand and pickup has always been a time-consuming manual process in both my big-brand experience and certainly from Omni Hotels' experience," adds Peña.