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Sojern, Red Roof Expand Relationship with AI Concierge Rollout

’s AI Concierge solution to enhance guest engagement, streamline operations, and drive improved commercial performance across its portfolio. ... By combining conversational AI, real-time insights, and actionable recommendations, AI Concierge empowers Red Roof franchisees to deliver faster support, elevate guest satisfaction, and unlock new revenue

Why AI makes 2026 an inflection point for hoteliers

Reviews still matter. And accuracy matters more than ever. An AI assistant compares far more sources than a human ever would, and inconsistencies create uncertainty. ... If you want AI to tell the right story about your hotel, the experience has to live up to it. Reviews are not a marketing byproduct anymore. They are core infrastructure.

Hotel Yearbook Article

The AI Shift: Rethinking Digital Ads in Hospitality’s F&B Sector

We’re surrounded by data, and with AI coming into the picture, that “sixth sense” is getting smarter and faster. ... It’s worth repeating: AI isn’t here to replace creativity. It’s here to elevate it. The true power of AI lies in helping us understand not just what guests do, but why they do it.

Hotel AI Deployment Planning from the Framework of a Switchboard Operator

As background, here are some applications to get you in the mood: Chatbots, virtual concierge and omnichannel inboxes AI voice assistants to replace interactive voice recordings (IVR) Review sentiment ... If we envision AI working in a similar manner, we would have a master AI program that would act as an orchestra conductor – an AI orchestration layer as it’s being called – whose job is not to complete

Hotel Yearbook Article

How Hotel GMs Must Evolve to Lead in the AI Era

The biggest myth I see in our industry is that AI adoption needs everything to be integrated and cloud-native. If we wait for that, we’ll miss years of opportunity. I’m a big believer in "Edge AI". ... Add a safe, simple AI tool that solves just that . Create an AI sandbox. Pick 2–3 tools. Let teams test them, share what works, what doesn’t. Protect the experimenters. Celebrate the curious.

Hotel Yearbook Article

Beyond “No-Reply”: The Missing Link in Hybrid Hospitality

He describes how an AI powered “AI Operator” sitting on top of unified communication and guest data can turn every email, chat, and call into one continuous, informed dialogue, reducing staff workload ... With unified communication and AI, this pattern begins to shift.

Nestor Stay Grows Booking Value 62% and Direct Bookings 168% after Using AI Tools on Apaleo

London-based group used AI tools via Apaleo's open API platform to automate guest communications, review analysis, and voice bookings across 14 properties. ... Automated review analysis improves insight and OTA performance Nestor Stay also automated review management, replacing a manual, day-long monthly process with an AI-driven workflow that delivers review