"AI in travel" - Search - Hospitality Net

May 19

Jason Zvatora of OUTRIGGER Resorts & Hotels on Cultural Authenticity, Commercial Strategy, and Building the World's Most Iconic Beachfront Brand

reinvestment programme, an ambitious approach to AI-optimised content, the brand's response to the disruption caused by the conflict in the Middle East, and a clear-eyed vision for growth through 2030 ... Navigating the Middle East crisis The conversation was recorded on 20 April 2026, at a moment when the conflict in the Middle East was actively disrupting travel patterns into the Indian Ocean.

Jason Zvatora in conversation with Adam Mogelonsky

HN Original

World Panel Wellness, Lifestyle and Spa

Designing for deeper rest: what sleep solutions actually work for frequent travelers?

By Adam Mogelonsky

Expert Views (6)

May 19

Javier Suarez, Hospitality Wellness Strategist, Six Senses

As Wellness Director and Sleep Certified Coach at a mid-size chain, I see sleep disruption as an operational and revenue lever—not just comfort. Your data aligns with ours; the gap is systematic technology integration, not awareness.Three Tactical Recommendations:1.

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Opinion Article Technology

May 19

How Hotels Can Use AI to Turn Website Content into Direct Bookings

AI is changing how travelers search and choose hotels. Guests now rely on AI tools alongside search engines and OTAs, compare options faster, and expect clear answers before they book. ... At Exely, we introduced two AI tools to help hotels manage this: AI Website Quality Scoring and AI Website Assistant.

By Anna Belash, Chief Marketing Officer, Exely

HN Brief

Editorial Article

May 18

Hotel Decisions Form Before Guests Search, Middle East Pipeline Hits Record, Paris Occupancy Peaks

The other maps where hotel decisions actually form in 2026 : creator content, AI tools, and social recommendations, all upstream of the surfaces hotels spend their budgets defending. ... PwC's Memorial Day survey puts average spend among summer travelers at $898, with AI adoption rising fastest among younger travelers for trip planning.

Hospitality Net

Podcast Operations & Strategy

May 18

How to prepare for hospitality’s AI future: Inside NAVIGATE 2026

At Revinate’s user conference this year in Phoenix, that single question set the tone for one of the biggest conversations happening in hospitality right now: What happens when AI changes how guests discover ... Tune in to discover why the hotels that win won’t just adopt AI faster, they’ll build the clean data foundation that makes AI actually work.

Karen Stephens, Chief Marketing Officer, Revinate, Inc.

Phoenix, United States

Opinion Article Sales & Marketing

May 18

Where hotel decisions form in 2026

This layer produces the most decided traveler in the journey: someone who arrives at every subsequent surface with a name, not a question. The second is AI recommendation. ... It maps the journey from where decisions actually form — upstream, on creator platforms, in AI interfaces, in conversation — through to where they close, and allocates accordingly.

By Markus Busch, Editor/Publisher, hospitality.today

Press Release Markets & Performance

May 18

Global Adventure Tourism Market to Reach $2 Trillion by 2032, Registering a CAGR of 19.5%

costs improving accessibility, rapid smartphone and internet penetration enabling frictionless trip planning, and the increasing role of big data analytics and AI in personalizing adventure travel offerings ... By Type of Traveler — Couples Lead, Solo Travel Accelerates The couple segment was the largest and fastest-growing traveler category in 2022, driven by the rapid growth of couple-specific holiday

Allied Market Research

Ad #1 Hotel PMS

See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo.

Mews

Ad AI Hospitality

Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer.

Lighthouse

Opinion Article Sales & Marketing

May 18

Where Value Lives When Problems Die: The New Rules of Competition in Travel

Industry data: 25% of consumers are comfortable letting AI plan their travel. 40% already use AI tools for part of trip planning. ... When travel is just logistics, people stop caring about it. You can't sustain a massive industry built on transactions nobody remembers. In an AI-mediated world, being amazing isn't enough.

By Jacqueline Nunley, Global Industry Strategist, Salesforce, Inc.

Opinion Article Sales & Marketing

May 18

Hotel information is broken... and so is discovery

Google's explanation is that travelers now research in AI tools before returning to Google Search to confirm pricing and book. It is a tidy explanation. ... The rise in specific-name searches is therefore not primarily evidence that AI is doing discovery well.

By Markus Busch, Editor/Publisher, hospitality.today

Opinion Article General Management

May 18

Traditional Luxury Is Dead but Never the Tradition of Luxury

In 2026, of course there are ways to gain efficiencies towards this end by using stellar hotel technology and AI (however much the latter is a buzz term versus a reality). ... What core principle defines true luxury in the hospitality and travel industry?

By Adam Mogelonsky and Larry Mogelonsky

Ad AI Hospitality

Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer.

Lighthouse

Press Release Markets & Performance

May 18

PwC's US Consumer Poll on Summer Spending - Memorial Day is summer’s first signal

PwC survey shows 71% of Americans will spend same or more on summer travel, with Memorial Day travelers averaging $898 and AI adoption rising among younger travelers. ... Travelers turn to AI for discounts, research, rewards, and booking AI is also shaping how people shop, with 48% of people using AI tools for general shopping.

PwC (US)

HN Brief

Editorial Article

May 15

Viewpoint Questions AI Connectors, IHG-Adani Sign 5-Hotel India Deal, Paris Hits 78% Occupancy

A new viewpoint asks whether AI connector apps are solving a problem that does not exist, arguing travelers will not actively wire up ChatGPT or Claude to backend hotel systems they neither recognize nor ... And "AI Tools in Revenue Management Are Co-Pilots, Not Autopilots" uses a real £35 rate-drop mistake to argue for human oversight.

Hospitality Net

Opinion Article Technology

May 15

The Invisible Operating System of Hospitality

In the past, fragmentation was frustrating but manageable because travelers could compare multiple sources manually. Generative AI changes that dynamic entirely. ... In an AI-first world, a single hallucination rooted in bad data becomes a permanent digital truth. One incorrect policy can replicate across conversational interfaces.

By Fred Bean, Founder & CEO, HotelPORT

Opinion Article Sales & Marketing

May 15

Hotel OTAs: Their Business Model Explained [With Complete List]

The company holds the highest market capitalization among online travel companies and leads in booking volume, particularly in Europe. ... Consumers have already hopped on the AI train, as the usage of generative AI for travel planning more than doubled from 6% in late 2024 to 15% by mid-2025.

By Emma Näpänkangas, M.Sc. Student in Hospitality Management, EHL

Press Release Technology

May 15

Whitepaper: Rewriting the rules of direct booking with AI

The way travelers discover, plan, and book stays is evolving—and AI is at the center of this shift. ... This whitepaper reveals: How AI is transforming search, merchandising, and bookings into intent-driven, data-rich journeys The rise of chatbots, AI assistants, and agentic AI in shaping guest engagement

h2c GmbH and Aven

HN Original

World Panel Information Technology

Are AI connectors solving a problem that does not exist?

By Simone Puorto

Expert Views (18)

May 15

Max Starkov, Hospitality & travel technologist and digital strategist, Hospitality Net

The AI platforms need to monetize their traffic, since AI computing is exceptionally expensive! The quickest way to do so is to partner with well-established travel brands and to start earning affiliate commissions from them. To achieve that, AI connectors play a crucial role, but what kind of connectors?The keyword here is “invisible B2B connectors” that service well established hotel and travel brands, but remain invisible in the background.Ex.

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Opinion Article Sales & Marketing

May 15

The hotel ranking game has a new playing field

Google's March 2026 core update now rewards original content over templated listings, giving hotels an advantage over OTAs in AI-powered travel discovery. ... Both ChatGPT and Perplexity now appear as referral sources in Google Analytics when a traveler clicks through from an AI response to a hotel website.

By Markus Busch, Editor/Publisher, hospitality.today

Opinion Article Technology

May 15

A Simple Checklist to Make Your Hotel Website AI-Friendly

If your hotel isn’t represented in the content AI can read, you simply don’t exist in that moment. ... Does the information that AI needs in order to recommend you exist in a format it can read?

By Vikram Singh, Global Hotel Commercial Leader, Vikram Singh

HN Brief

Editorial Article

May 14

PMS Suite Camp Pushes Back as Debate Intensifies, APAC Business Travel Tops $700B, Italy +53% RevPAR

Read the rebuttal → Asia Pacific Business Travel to Top $700 Billion in 2026, Italy Posts Strongest European RevPAR Recovery GBTA data published today forecasts Asia Pacific business travel will surpass ... The opinion argues AI is shifting from helping customers solve problems to preventing problems from occurring at all, and travel companies that have invested in problem-solving tooling are about to find

Hospitality Net

Opinion Article Human Resources

May 14

30,000 Hospitality Professionals Joined Paathz Before a Single Role Was Posted. Here’s What That Reveals.

According to the World Travel & Tourism Council (WTTC)’s landmark workforce report published in October 2025, travel and tourism is on track to create 91 million new jobs by 2035. ... Paathz is an AI-powered hiring platform built exclusively for hospitality. Beta launching in June 2026. Employers can register for free early access on paathz.com

By Ayush Soota, CEO and Founder, Paathz