PricewaterhouseCoopers Forecasts a Significant Reduction in Hotel RevPAR in 2009
Based on current forecasts for the U.S. economy, and historical data from Smith Travel Research, PricewaterhouseCoopers forecasts an 11.2 percent decrease in room revenue per available room (RevPAR) during ... Reduced pricing power, combined with a reduction in the share of lodging demand being accommodated by hotels in the higher-priced room rate categories, is forecasted to reduce ADR by 5.2 percent in 2009