IHG Introduces Garner Hotels to Greater China
IHG's 14th brand in Greater China targets the growing conversion market with flexible renovation models and has already opened in Beijing's 798 Art District.
Search
Bahia Principe Introduces new audience-centric sub-brands and refreshed visual identity
The refresh creates two sub-brands (Escape for adults-only, Explore for families) and adds 20+ resorts to World of Hyatt loyalty program.
Bahia Principe and Hyatt
Cycas to rebrand as Vertiq
The merger combines Vertiq Capital's investment expertise with Cycas's operations to manage 35+ hotels across eight European countries.
Hyatt Advances Growth Strategy in EAME with Hyatt Select Debut
Hyatt's first European Hyatt Select will open in Berlin in 2028, part of a strategy to double Essentials portfolio rooms in EAME by 2030.
Tambourine Reimagines Nevis for a New Era of Luxury Travel, Honored with 2025 Adrian Award
Tambourine's Nevis rebrand drove mobile engagement up 84%, hotel leads up 75%, and restaurant leads up 2,281%.
Global expansion, independent spirit: collection brands from Accor and Ennismore unlock new opportunity
Accor operates 180+ collection brand hotels with 125+ in pipeline, targeting 65% growth by preserving property individuality while providing global scale.
IHG Hotels & Resorts accelerates European growth expanding its portfolio by over a quarter in three years
IHG added 32,800 rooms across Europe in three years, with conversions accounting for 84% of 2025 openings and Germany representing over 20% of the portfolio.
From Greece to Thailand, Here’s Where Hilton is Opening and Renovating This Season
Hilton announces major expansion with 4 new Greece properties, Thailand debuts including first Canopy, and brand launches in Kenya, India, and Saudi Arabia.
Marriott International Accelerates Midscale Growth in Europe with the Launch of Series by Marriott
Marriott signs 11 hotel deals across Italy and UK to launch Series by Marriott brand in Europe, targeting midscale growth with conversion-friendly properties.
Extended Stay America Premier Suites Celebrates Five Years of Growth
Premier Suites has grown to nearly 60 hotels since 2021, targeting 100 properties by 2030 in the midscale extended stay segment.
Hyatt Unlocks Growth in the Southeast United States with Expanding Essentials Portfolio
Hyatt announces 30+ Essentials hotels across Southeast US representing 4,000 rooms, targeting growing secondary markets with select-service brands.
Garner Becomes Fastest Scaling Global Brand in IHG History
The brand reached 100 open hotels in just 16 months, with conversion properties accounting for 52% of IHG's room openings in 2025.
Marriott International Signs Landmark Agreement with KS Hotels to Introduce The Luxury Collection to Cambodia and Laos
Two iconic boutique hotels in Siem Reap and Luang Prabang will convert to The Luxury Collection brand by 2026-2027, marking Marriott's debut in Laos.
Hilton Accelerates Multi‑Brand Growth in Brazil with Plans to Double Portfolio by 2030
Hilton plans to double its Brazil portfolio to nearly 60 hotels by 2030, with major expansion into new markets including Manaus, Natal, and airport locations.
Frasers Hospitality executes multi-market strategic asset enhancement plan to drive sustainable value creation
The $140 million program targets properties in Kuala Lumpur, London, Melbourne and Singapore with refurbishments, room additions and sustainability upgrades.
Limehome expands European partner network through repeat collaborations and strategic signings
Recent partnerships include hotel conversions in Brussels (114 units) and Milan (30 units), with repeat deals accounting for nearly 50% of pipeline.
Essex Hotel Management Partners with Larkin Hospitality to Add Six Properties to Management Portfolio
The deal adds 581 keys across six properties in New England, expanding Essex from 11 to 17 hotels and marking its first AC Hotel management.
LyvInn to build on Frankfurt success
The brand achieved a 135 RGI in Frankfurt, outperforming competitors by 35%, and targets 14 hotels by 2029 across key European cities.
If You’re Selling to Hotels, You’re Probably Doing It Wrong
Industry expert explains why vendors fail at hotel sales: they pitch to people without authority, lead with features over business problems, and ignore hospitality's complex decision hierarchy.
By Cory Falter, Partner, Lure Agency
Limehome strengthens Belgian presence with flagship signing in Brussels’ European Quarter
Limehome will convert a 114-unit hotel in Brussels' European Quarter into serviced apartments, opening in early 2027.