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Opinion Article Design & Architecture

Hospitality Meets Real Estate: The Future of Working

Brandlords own the guest relationship, capturing every touchpoint from initial booking to post-visit feedback, and use that loyalty data to fine-tune service bundles and forecast off-peak demand. ... Machine-learning models trained on this dataset will: Forecast Demand : Anticipate surges around regional events or product launches, prompting pre-emptive capacity shifts per location or via pop-ups.

David Turnbull
By David Turnbull, Hospitality Entrepreneur , Founding Partner, ATworld
Press Release Markets & Performance

STR Weekly Insights: 18-24 May 2025

Updated Forecasts The updated U.S. hotel forecast from CoStar and Tourism Economics will be released at NYU IHIF on Monday, 2 June. ... Global market forecast reports will be available by Tuesday, 3 June. *Analysis by Isaac Collazo, Chris Klauda. * All financial figures in U.S. dollar constant currency.

CoStar
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Mews
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Opinion Article Sales & Marketing

Commercial Alignment: The Buzzword We Throw Around When We Don’t Want to Talk to Each Other

And the GM just wants to know why the forecast is off again . It’s not alignment. It’s a noisy open office with competing KPIs and passive-aggressive Slack messages. What’s Really Going On? ... Revenue speaks in demand, compression, pickup, pace. Sales speaks in leads, contracts, and “we’ll lose the client.”

Fabian Bartnick
By Fabian Bartnick, Founder, Infinito
Opinion Article Development

How to Avoid the Frankenstein Strategy When Creating a New Hotel?

Picture forecasting to hit occupancy targets upon opening, but it takes six months to reach your cash flow goals. What if your room setting is economy, but you're selling at upper-tier rates? ... Ensure your vision aligns with market demands. Identify who will stay at your hotel and how much they are willing to pay.

Àlvaro Moreno
By Àlvaro Moreno, Co-Founder, Australian Hospitality Alumni Network Vietnam
Press Release Markets & Performance

Melbourne a ‘Sporting Chance’ of Delivering Accor’s Best Annual Performance since 2019

Accor Pacific Chief Operating Officer, Adrian Williams, said Melbourne’s proven track record in delivering major events was ensuring demand kept pace with the growing hotel supply. ... Recovery in international, group, business and conference travel, combined with a packed events calendar, is seeing our occupancy forecasts tracking 7 per cent ahead of last year.

Accor
Melbourne, Australia
Opinion Article Finance

Precision Over Hype: Why hospitality finance demands a different kind of AI

AI fine-tunes rates based on real-time demand. Forecasting and budgeting . It identifies patterns that humans might miss. Operational efficiency and cost optimization . ... Sundar: It is significantly more demanding. Compared to other B2B AI use cases, hospitality finance involves a unique level of complexity and unpredictability.

Kinza Raheel
By Kinza Raheel, International Marketing & Communications Manager, Fairmas GmbH
Supplier News Markets & Performance

IDeaS Accelerates Growth and Builds Business Momentum in Greece

This rapid expansion is driven by a wave of strategic hotel partnerships and increasing demand for sophisticated solutions tailored to optimize revenues for properties of all sizes and operating models ... By leveraging advanced demand forecasting to guide dynamic pricing, inventory, and distribution decisions—down to the room-type and market-segment level—operators gain the agility to respond to shifting

IDeaS