And then thinking about AI being able to come in and surface insights or to even take action. ... And there are a lot of shiny objects like that right now in the AI space as well, telling you that AI is your savior.
The Hotels Network launched the first direct booking app for ChatGPT, allowing hotels to compete with OTAs in AI-powered travel recommendations. ... Two thirds of travelers have used AI in some part of trip planning ( Booking.com , 2025). 1 in 3 are using it to actually book (Adyen, 2025). But here's the part most people gloss over.
You can only get that by listening intently to your people , on the ground, in the field, engaged in the day to day, every day. That is exactly what I do. ... stay flat in occupancy, but forget about those rates…” “Optimal staffing is the key to success…” “International travel is not coming back soon…” “Cap rates are just never going to be where we want them
Built on Apaleo’s open, API-first architecture, Apaleo Copilot takes a scalable approach to AI adoption in hospitality. ... A study by NYU and BCG found that only 2.9% of full-time employees in travel and tourism possess AI skills, compared with 21% in tech and media.
In a slower-moving environment, that approach helped teams align and act. In the age of AI, however, it has become a limitation. ... AI, by contrast, can operate in real time if hotels provide the right inputs.
As companies recalibrate costs and defer non-essential travel, business travel may see some moderation in the near term. At the same time, shifting global travel patterns could redirect demand. ... Domestic travel to gain further momentum In many ways, the current environment is reshaping how people choose to travel rather than suppressing demand altogether, with current circumstances already encouraging
Mirai argues hotels need AI infrastructure designed for conversation in addition to web browsing to compete with OTAs in the new conversational commerce era. ... Having an MCP server does not automatically imply greater visibility in AI assistants today.
Following launch of AI planning tools in 2025, Fliggy users can now actually also book travel products through AI interface. ... to building AI-powered products in order to prepare for the shift from ‘online travel agencies’ to ‘omni-intelligent travel agents’.
The proof is concrete: 60% of high-end travellers now prioritise dining quality when choosing a hotel, correlating directly with a 40% lift in positive reviews and measurable ADR growth. ... The next generation of guests will not search "best restaurants in Bangkok." They will instruct an AI agent to plan a dinner for three that feels like 1970s Paris but uses local Thai ingredients.
Lobby is tackling one of the most complex and valuable segments in travel: group bookings. ... The company’s AI platform can: Understand booking intent and requirements in over 100+ languages.
Across key performance metrics, independent hotels lost ground relative to OTAs in 2025. ... Travelers booked an average of 40 days in advance in 2025, up from 38 days in 2023, with North America and EMEA leading at 48 and 47 days, respectively. Cancellation lead times grew.
This is where agentic AI in travel disruption management is beginning to play an important role across the travel industry. ... In this context, agentic AI in travel disruption management is emerging as an important operational capability across the travel industry.
of the top hoteliers of my generation, many of whom even today work in top positions. ... Maybe the pilot light is on all the time, but when these leaders entered the building, they dialed up the hospitality vibe and shared it during every encounter, be it in the back corridors or in the front
AI Success Now Requires Defined Performance Targets Over Momentum Hotels must shift from AI experimentation to measurable operational improvements , focusing on defined performance targets and consistent ... The company targets 65% growth with 125+ properties in pipeline, preserving property individuality while providing global scale. RobosizeME deploys automation in 5,000+ hotels.
We're at a massive inflection point in one of the world's largest industries. ... The company recently launched The Hotels Network app, the first direct booking app for hotels inside ChatGPT, which gives hotels a direct presence in AI conversations for the first time.
Now in its second year, the Direct Booking Summit (DBS) Caribbean edition returns on Thursday, May 15, 2026 , at Sandals Grande Antigua — immediately following the 2026 Caribbean Travel Marketplace ... This year’s summit will spotlight the latest in digital marketing, AI-driven solutions, and emerging technology shaping booking behavior and guest acquisition.
expected travel in 2025 compared to previous years. ... In combination, an increasing share of travelers report using AI, with 51% of those polled in Klook’s survey saying they use it for travel research and 41% in Criteo’s research using it for accommodation
This demonstrates the power of collective defense in protecting customer data. ... This collaboration prevents breaches that could impact millions of travelers globally[SS1] .
A recent WTTC reported that Travel & Tourism supported a record 371 million in 2025, while also projecting 91 million new roles by 2035. ... Yet the same report warns that by 2035, global demand for workers in Travel & Tourism could outpace supply by more than 43 million people, leaving labor availability 16% below required levels.
For travel, Amadeus is one of the clearest relevant AI-adjacent players because Reuters used its booking data to show World Cup demand patterns, and Amadeus publicly frames AI as a major part of travel ... In cloud and enterprise infrastructure, Google Cloud has been explicitly promoting agentic AI for travel and hospitality, arguing that travel companies can automate actions at scale and improve efficiency