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Hilton Introduces Apartment Collection by Hilton: Furnished Apartment Accommodations, Hosted by Hilton

Hilton (NYSE: HLT) today announced Apartment Collection by Hilton, a new lodging category within Hilton's growing collection brand portfolio – offering unique, spacious furnished apartments with the trusted hospitality and reliability guests expect from Hilton. Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of 2026, with initial properties in the U.S. launched in partnership with Placemakr—a leading apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets, with nearly a decade of experience integrating innovative hospitality solutions and trusted service.

The Digital Race Reshaping Hospitality: Insights from Ulrich Pillau, Co-Founder & CEO of Apaleo

In this episode of Pillow Talk Sessions, Ulrich Pillau, Co-Founder and CEO of Apaleo, joins host Jessica Gillingham to explore how digital acceleration, AI integration, and platform openness are redefining what it means to operate in the hospitality space — and why legacy thinking may be the industry’s biggest risk.

Deloitte Report: The future of hospitality - Navigating new frontiers

A trio of new openings in the American West and Northeast sets the tone for a hospitality industry in transition. From a modular, steel frame hotel on commercially zoned desert land near Joshua Tree to an off grid eco lodge by Grand Teton and a Vermont retreat repurposed from historic farm buildings, the examples underline a shift toward lighter footprint development, community sensitivity, and concepts designed around place rather than pure scale. The message is clear: growth is still possible, but the route forward is becoming more inventive, more local, and more operationally disciplined.