The year saw record hotel signings of 47,000 keys and industry consolidation through acquisitions, but faced challenges from airline disruptions and mixed GST reform impact.
The expansion adds 651 rooms across six properties in Québec, growing Ascend Collection's Canadian portfolio by 20% as part of Choice's accelerated growth following its consolidation of Choice Hotels Canada.
A boutique hotel achieved double-digit RevPAR growth and 20+ hour monthly savings by replacing manual pickup analysis with LodgIQ's automated revenue management system.
The milestone comes just over a year after introducing the midscale brand to North America, with six properties already open in 2025.
Analysis of 1,520 hotel survey campaigns shows that shorter subject lines and embedded questions can boost response rates from 20% to 23%.
Maestro promotes onsite training as superior to remote learning for hotel staff development, citing better engagement and real-world practice.
Waterford adds five French Quarter properties from The J Collection, bringing its New Orleans portfolio to 11 hotels ahead of peak festival season.
The Mexican hotel operator has 34 properties under development worth $880 million, achieving an NPS of 64 and launching Sunvivia, its newest lifestyle brand.
Despite reaching record workforce levels, the industry faces 70-80% annual turnover in hotels and restaurants, with QSR exceeding 100%.
Australia leads Asia Pacific with 84% of submarkets showing RevPAR growth, driven by occupancy increases rather than rate hikes, while compression patterns shift from midweek corporate to weekend leisure demand.
Marriott's Luxury Group announces strategy pivot toward "High Life Worth" focusing on wellbeing, connection and cultural experiences, with 35 new luxury openings planned for 2026.
Multiple new hotels and repositioned properties are targeting upscale segments in mountain markets like Boone and Highlands, with RevPAR growth strongest during off-peak months from 2016-2024.
The author argues that superior customer service and experience creation can outperform search engine optimization by generating word-of-mouth referrals and repeat business.
IHG has grown from one hotel in 1975 to over 100 properties open and planned, targeting Saudi Arabia's 150 million visitor goal by 2030.
The conference will return to Riyadh in April 2026, following this year's event that generated USD 1.6 billion in business opportunities and 11 hotel signings.
Analysis of Sonder's abrupt Chapter 7 bankruptcy explores how growth-at-all-costs models in hospitality ultimately damage guest trust and industry resilience.