Experiences Are Inventory, Not a Feeling: A Conversation with Journey at ITB Berlin
Journey executives explain how hotels can generate 50% of revenue from non-room sources by treating experiences as bookable inventory rather than add-ons.
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How hotels should use AI and a smarter commercial strategy to protect profit margins against rising costs
The article outlines five AI-powered strategies to combat rising operational costs while maintaining revenue growth, from digital concierges to autonomous pricing systems.
By Jonathan Gough, Content Team Lead, Lighthouse
Beyond the Water Bowl: The Key Strategy of Pet-Friendly Hospitality
The $500 billion global pet industry is driving hotels to create premium pet experiences as revenue streams, moving beyond basic pet tolerance to curated amenities and services.
Inn-Flow to Share Insights on AI and Hotel Operations at 2026 Hunter Hotel Investment Conference
CEO John Erhart will lead a session on AI's role in reducing manual tasks and improving financial visibility across hotel portfolios.
Top 5 travel destinations in the USA with the strongest hotel pricing growth in 2026
Park City leads with 19.89% pricing growth while 75% of US hotel markets saw rates decline in early 2026.
By Laure Cremers, Content Specialist, Lighthouse
7 proven ways digital guest directories can transform the way guests interact with hotel amenities and services
IRIS outlines how digital directories can boost revenue through upselling, reduce staff workload, and provide real-time updates accessible via QR codes.
By Kate Fuller, Head of Marketing, IRIS
Turning PMS Data into Actionable Insights: How Hotels Can Leverage Analytics for Smarter Decision Making
The article emphasizes how integrated PMS analytics help hotels transform operational data into actionable insights for revenue optimization and operational efficiency.
By Lisa Jane Wheaton, Senior Project Strategist, Maestro
Omnibees and Shiji Horizon Distribution partner to expand global connectivity in Latin American hospitality
The partnership connects Omnibees' 9,000+ Latin American hotels to CN Booking's Asian demand network through real-time integration.
Hospitality Doesn’t Have an AI Problem. It Has an Operations Problem Pretending to Be an AI Problem
The author argues hotels need strong operational foundations before AI can be effective, as technology amplifies existing processes rather than fixing broken ones.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Friction, Wristbands, and Why Best-of-Breed Wins: A Conversation with TRYBE at ITB Berlin
TRYBE CEO discusses their wristband-based contactless system for spas, arguing specialized software with strong integrations beats all-in-one platforms.
Agentic Hospitality’s Brad Brewer to Speak at First-Ever ‘Destination AI Virtual Conference’ on the AI Distribution Shift
Brad Brewer will discuss how AI agents are reshaping hotel discovery and booking behavior, urging hoteliers to optimize for AI systems or risk losing guest relationships to intermediaries.
HOSPA honours industry excellence at the 2026 Professional Development Learner Awards
HOSPA recognized top performers from its 2024/2025 training cohort, with Leonardo Hotels winning Employer of the Year for professional development commitment.
The 5 Pillars of a Best-in-Class Hotel PMS
Growing hotel brands need flexible PMS platforms with open APIs, performance analytics, and cloud accessibility rather than rigid all-in-one systems.
By Priya Rajamani, VP of Implementation & Support, Stayntouch
Meetings, Events, and a Ride in a Trabi: A Conversation with VenueSuite at ITB Berlin
VenueSuite announced demand-based pricing for meetings and events, applying room revenue management logic to meeting spaces with early results showing increased bookings on lower-demand dates.
RMS Partners with RoomPriceGenie to Launch Revenue Intelligence
RMS integrates with RoomPriceGenie to embed real-time pricing intelligence directly into hotel management dashboards.
Why Guests Abandon Direct Booking for OTAs, and How to Stop it!
The article explains how most hotel websites convert only 2% of visitors, losing guests to OTAs due to decision friction rather than traffic problems.
By Joao Trindade, VP of Marketing & Product, GuestCentric Systems
VenueSuite Launches Demand-Based Pricing at ITB Berlin
The solution extends dynamic pricing beyond guestrooms to meeting spaces, with early adopter KAS Meeting-Event Location reporting increased bookings on lower-demand dates.
Remington Hospitality Adds Costa Sur Resort, Classico Collection by Sonesta to Managed Portfolio
The 189-room oceanfront property will convert to an all-inclusive model this summer to diversify revenue streams and improve profitability.
Hotel Equities Assumes Management of Sun Mountain Lodge in Winthrop, Washington
Hotel Equities takes over management of the 2,000-acre Pacific Northwest resort from GEM Real Estate Partners following recent renovations.
GuestCentric Launches Melissa, an AI Sales Agent Preparing Hotels for Agentic Booking
GuestCentric's Melissa connects to live hotel data through the Model Context Protocol, allowing AI assistants like ChatGPT to complete reservations directly.