They exist, but not in a way that hotels truly control. Airlines and OTAs continue to shape how packages are built and distributed. Hotels participate, but rarely define the product. ... The question is no longer “find me a hotel.” It is “plan my trip.” A weekend in Miami with flights, a hotel, and things to do. A complete answer, not a single component.
AI is often discussed in terms of efficiency and automation, but its most significant impact lies in its ability to process data, identify patterns, and provide insights that allow hotels to anticipate ... Historically, hotels have often been forced to choose between operational efficiency and personalized service, but advances in technology now make it possible to achieve both simultaneously by using AI
HSMAI Foundation leaders reflect a diverse cross-section of the hospitality industry’s most respected hotels, brands, destinations, and suppliers. ... on emerging topics like AI and commercial talent.
The Integration of Agentic AI in Hotel & Travel Organizations The hospitality industry is observing the emergence of agentic AI -autonomous systems capable of proactive, goal-oriented decision-making that ... In May 2024, Barbara Muckermann became the first woman to serve as CEO in Kempinski Hotels’ 127-year history.
Two of hospitality technology's biggest names outlined full AI-first platform strategies today, while new data from Madrid showed hotels posting a 12.8% GOP PAR gain in 2025. ... King's guiding principle: if AI does not make work faster and simpler, it does not belong in production. The approach deliberately keeps AI invisible to hotel staff.
An international brand gives buyers confidence in what they are getting, particularly in emerging markets,” he said. ... As Barnett concluded, “In 2026, what we know is that we don’t know.”
Inventory remains the most perishable asset in hospitality, yet hotel room type classification is often the most underutilized lever for growth. ... The Rise of Pet-Friendly Hotel Rooms The pet-friendly hotel market reached $4.6 billion globally in 2025 and is projected to grow at a 12.2% compound annual growth rate through 2030.
The platform will enable the future deployment of Google-made, third-party or custom AI agents grounded in Minor Hotels’ unified data. ... As AI continues to reshape how travellers search, discover and book travel, the platform will support Minor Hotels in adapting to emerging AI-led discovery environments, where digital assistants increasingly
Those same decisions now allow us to embed AI across our entire technology stack in a way that is scalable, secure, and meaningful for hotel operators. ... AI should bring people back in front of guests, not place AI in front of guests.
Closing that gap with AI is a valuable opportunity. The revenue opportunity in AI is operational. ... Where AI creates measurable return Generating real returns in hotel venue sales with AI is built around keeping operations running at full capacity regardless of what else is happening.
Bethesda, MD — Stayntouch , a global leader in cloud-based hotel property management systems (PMS), reported record growth in Q1 2026. ... A 75% year-over-year increase in revenue from new business, fueled by a 33% rise in new hotel customers added and a 106% increase in hotel rooms under contract.
The real question is no longer “Should we use AI in hotel ads?” — that’s settled. ... Hotels that win with paid ads in 2026 won’t be the ones who “use AI”. Everyone does.
Hotel tech should fade into the background This is the central point. Technology in hotels should not become part of the guest’s mental load. It should not demand work. ... And until more hotels understand that, we will continue to build rooms that look impressive in photographs but quietly disappoint the people actually staying in them.
How Website Data Can Be Used in Hotel Marketing As a marketing director, this is how I approach website analytics. ... the booking engine reviewing languages and currency settings based on real demand Why We Introduced Website Performance Dashboards in Exely Analytics To support our partner hotels’ marketing we
Many people I talk to in hospitality right now think AI agents are stalled. They’ve seen the demos, tried a few, gotten a mediocre hotel recommendation from a chatbot, and moved on. ... Consider what AI is doing in domains that are orders of magnitude harder.
Wyndham crossed 100-hotel threshold in Mexico nearly doubling footprint in five years through strategic partnerships. ... LEVA Casablanca rebranded as LEVA Hotels enters North Africa. Hotel Viking in Newport completes multimillion-dollar renovation ahead of May reopening.
In the AI era, it's discoverability infrastructure. ... The hotels showing up in AI recommendations right now aren't necessarily the biggest brands or the biggest spenders.
What this looks like in practice A revenue manager at a 150-room city centre hotel picks up an AI pushed Smart Insight alert in Lighthouse Pricing that demand is spiking for a Friday three weeks out. ... FAQ What is a live rate shop in hotel revenue management?
Stephanie Smith of Cogwheel recently joined an incredible panel at the Female Founders in Hospitality Summit in New York , moderated by Saadiq Rodgers-King, an AI Transformation Consultant , alongside ... With the right culture, AI helps employees solve problems and vibe coding (like Cursor AI) has sped up development and expands their knowledge base which in turn makes them valuable.
Not gradually – but in ways that were unthinkable when many of today’s hoteliers learned their trade. AI would be the obvious example. ... A mindset that is framed in checkboxes to tick, in buttons to push at the right time in a predefined sequence. It reminds me more of the way you operate a weaving machine, or some sacred ritual.