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Opinion Article Sales & Marketing

The Hotel Guest Journey No Longer Starts with Google

Someone attending a conference in Chicago may ask an AI assistant for hotels within walking distance of the convention center, verify locations on Google Maps, read reviews about Wi-Fi reliability and ... Hotels that consistently publish helpful content , maintain up-to-date websites, earn positive guest reviews, and keep their business listings current are in a stronger position to appear in AI-generated

Debbie Miller
By Debbie Miller, Digital Marketing and Communications Professional and member of Cayuga Hospitality Consultants, Cayuga Hospitality Consultants
Opinion Article Sales & Marketing

Increase Hotel Revenue, without the Operational Stress

On top of this, hotels typically see an 18 to 30% reduction in net income once commissions, overrides and participation in programmes such as Booking's Genius are factored in. ... Stay in Control When Plans Change Hospitality is an industry where circumstances can change overnight. The hotels that respond fastest are often the ones that recover quickest.

Melissa Rodrigues
By Melissa Rodrigues, Lead Content Manager, GuestCentric Systems
Supplier News General Management

Mews appoints Kirupa Pushparaj as Chief Legal Officer to lead legal and compliance strategy at global scale

New York – Mews , the operating system for hospitality, has announced the appointment of Kirupa Pushparaj as Chief Legal Officer (CLO). ... He holds a J.D. from the University of the Pacific, an M.S. in Electrical and Computer Engineering from the University of California at Santa Barbara, and a B.S. in Electrical Engineering from PSG College

Mews
HN Brief
Editorial Article

2026 Is Not About Adding AI to Hotels, World Cup Left 16 Cities Worth of Pricing Lessons, Small Hotels Can Outpace Chains on Tech

The Gallivant adopted and iterated on AI tools, PMS integrations, and guest communication platforms in weeks rather than years, producing measurable gains in direct booking conversion and guest satisfaction ... The Sunborn case study sits alongside a broader Shiji argument that the guest relationship is now built in the pre-arrival window, not at the front desk, and that hotels measuring hospitality from check-in

Hospitality Net
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 
Lighthouse
Podcast Operations & Strategy

Interconnected hospitality begins long before guests arrive

Payment technology is rarely the most exciting topic in hospitality, yet he described it in a way that made me think differently about its role in the guest journey. ... Perhaps that is the most important measure of successful technology in hospitality. Not how much work it performs, but how much more human the guest experience becomes. Watch full video: In Spanish

Florencia Cueto Pedrotti
Florencia Cueto Pedrotti, Director, Global Engagement & Sales Enablement, Shiji
London, United Kingdom
Opinion Article Technology

2026 Is Not About Adding AI to Hotels

The Real Shift Is Not Chat It is AI That Actually Does the work. Most discussions about AI in hospitality still focus on chatting. Chatbots answering questions. Assistants summarizing reports. ... The real change in 2026 is the move from AI that talks to AI that acts. Agentic AI systems are designed to execute multi-step tasks across systems. They do not just flag an issue.

Are Morch
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 
Mews
Opinion Article Technology

How small hotels can use technology to outpace chains

Mews CEO, Matt Welle, sat down with Elise Roberts, Managing Director of Happiness Hospitality and the GM behind The Gallivant, a coastal boutique hotel in East Sussex that picked up a MICHELIN key and ... AI is doing the job of teams that small hotels don’t have If you're a hotelier weighing up your own AI investment, you can draw inspiration from Elise’s day-to-day use of it.

Tom Brown
By Tom Brown, Principal Copywriter, Mews
United Kingdom
Supplier News Food & Beverage

Winnow Solidifies Asia-Pacific Leadership Through Acquisition of Regional Food Waste Technology Player Lumitics

The acquisition brings together two of the leading AI food waste technology players serving the hospitality sector, combining Winnow’s global AI platform and international customer base with Lumitics’ ... Founded in 2013, Winnow's AI platform is trusted by some of the world's leading foodservice and hospitality operators - including IKEA, Hilton, and Accor - and today helps kitchens across almost 100 countries

Winnow
Singapore
HN Original
Editorial Article Technology

The Big PMS Debate: a closed-door discussion between the world's leading PMS CEOs and hotel CIOs

No one in the room had a real answer to that. We say guest experience, we fund cost saving The next question was which AI buzzword is most overrated right now. ... And many owners arrive already sure that AI will cut their costs, without a clear idea of how. As one person put it, "every owner walks in certain that AI will save them money.

Hospitality Net
HN Original
Interview Technology

Cloudbeds' Josh Graham on why AI finally favors the independent hotel

Hospitality is 10 rooms on a beach in Thailand and 1,000 rooms in a city with 100,000 square feet of meeting space, so there's no one answer for everyone. ... That data always existed, sitting in a data lake where it never reached the desk in any useful form. Built in carefully, AI can bring that context up at the moment someone can use it.

Josh Graham, Head of Market Development, Cloudbeds
Supplier News Sales & Marketing

Kollective Completes Initial Data Collection for the Boutique Hotel AI Index

As AI-assisted travel planning continues to grow, hotel marketers increasingly need to understand how AI platforms, including ChatGPT, Google AI Mode, Gemini, Google AI Overviews and Microsoft Copilot, ... Despite growing interest in AI visibility, there has been relatively little independent research into how these recommendations are generated or how consistent they are across platforms within a hospitality-specific

Kollective
Press Release Technology

AI Hospitality Alliance Launches Eight Workstream Committees to Advance Industry Roadmap

SAN DIEGO - The AI Hospitality Alliance (AIHA) has assembled eight workstream committees to begin addressing the priorities identified in its 12-month roadmap and most recently prioritized by the Alliance ... Ira Vouk, Founder of the AI Hospitality Alliance The eight committees will operate in parallel, beginning this week, and will focus on: Agentic protocols adapted to hospitality use cases Middleware orchestration

AIHA