Financial Analyses Beyond RevPAR with a CDP as the Engine
the real margins are (often around 70% contribute to gross operating profit or GOP), while many ancillaries like dining and spas were mere loss leader entities whose primary role was to induce more demand ... Now suppose that this hotel decides to capitalize on the wellness megatrend by going through an upleveling for the spa, with forecasted stabilized revenue for this amenity at $3M post-refresh.