Search

A new Hotel Yearbook, a moving interview, and ten things worth knowing: ITB Berlin 2026, Day Two

One company reported 15 to 20 hotel groups already deploying agents in live environments, with the speed of adoption unlike anything seen before in hotel technology. ... Valpas makes the case that bedbug prevention is now a hotel discovery issue, not just an operational one. Sixty percent of bookings apparently start in an AI system now.

Hotel Chatbots Explained: Benefits, Challenges, and Best Practices

Generative AI is already able to craft tailored itineraries in seconds, signaling big advancements for how the hotel industry approaches customer interactions. ... Much of the motivation to invest in AI tools such as NLP hotel chatbots comes precisely from the promise of being able to, through automation, either reduce the amount of staff hours in the name of cost

ITB Berlin 2026, Day One: Ten Things That Actually Stood Out

Hotels need to control their own narrative before AI does it for them In previous iterations of online travel, a lot of hotel information was cached and filtered through intermediaries who were not necessarily ... MCP (Model Context Protocol) is emerging as a way for hotels to structure and control how they appear in AI-enabled search.

When AI Laws Arrive at Check-In

The EU AI Act, Vietnam's AI law, and South Korea's regulations now require hotels to treat AI systems as auditable assets with transparency and oversight obligations. ... As of 2026, AI governance has moved from theory to enforcement. Vietnam’s comprehensive AI law is now in force. South Korea’s AI Basic Act is active.