AI is no different in kind. It is, however, different in scale. This article is not a technology primer. ... The hospitality professionals who will thrive in the decade ahead are those who become fluent in AI without losing fluency in human connection. Those two capabilities are not in tension.
That definition closed in a single week in June. ... A month before the connectivity report, on May 20, Expedia Group's B2B arm launched a set of AI-powered products and partnerships it framed for the future of travel distribution.
that sit unreconciled in accounts receivable, utility waste from systems running on default settings, and outdated content that AI surfaces to guests who arrive with wrong expectations. ... The piece connects directly to this week's AI accuracy thread.
You need to know whether AI platforms understand your content, trust your information, and recommend your property when travelers ask. At the same time, OTAs are investing heavily in AI visibility. ... The new rules of AI discovery So what do hotels need in order to manage their AI presence? These are the key rules of hotel AI discovery that Wayfinder is tackling. Stop flying blind.
Guests forgave a clunky website if the property shined in person. That safety net gets thinner when AI sets the expectation before the guest ever arrives. ... And that gap gets written down, in a review, in a follow-up conversation, in the next AI summary that pulls from it.
Key Insights Hotels want to know if they appear in AI tools like ChatGPT, but it’s important to remember that evaluating AI presence involves testing prompts and understanding the conversational, nuanced ... Changing Customer Journey AI tools now handle much of discovery and shortlisting, shifting search dynamics, since travelers widely research via AI but often still return to Google for booking, increasing
Luxury travelers have become extraordinary curators of their own lives. ... Additional speakers and session details will be announced in the coming months.
McKinsey and Skift, in their 2026 report Remapping Travel with Agentic AI, found the same from the other end. 90 percent of travel executives say their organisation uses generative AI. ... McKinsey and Skift, Remapping Travel with Agentic AI (2026). The 1936 crew's story is told in Daniel James Brown's book The Boys in the Boat and the 2023 film of the same name.
premier awards competition, recognizing excellence in hospitality and travel marketing. ... The Adrian Awards have commemorated the very best in hospitality and travel marketing for 70 years, celebrating the ideas, campaigns, and people who continue to move our industry forward.
One specialized in utility audits. Another recovered overlooked OTA payments. Another focused on preventive maintenance. Yet another had built AI to ensure hotels never missed another phone call. ... None of them were really in the business they claimed to be in. They were all in the business of protecting value.
The hotels that will win in AI-mediated discovery are the ones whose guests' actual behavior, reviews, return rates, spend patterns, matches what the brand claims about itself: Revinate thinks the AI trusts ... its own right rather than an amenity guests tolerate. 84% of travelers want farm-adjacent stays in 2026.
Advances in cloud-based property management systems, business intelligence platforms and AI-powered revenue management are enabling hotels to measure performance in ways that were simply not possible a ... The hospitality industry is operating in a very different environment from the one in which these measures first became the standard. Labour shortages continue to challenge operations.
What he's building toward is that the hotel starts getting something back for it: the ability to put its offer in front of travelers it could never have found on its own, people who were invisible to it ... Any player can say they put an AI layer in their platform. The real question is what it delivers.
OpenTable today revealed its 2026 Top 100 Hotel Restaurants in America, as new consumer research and dining data show that hotel restaurants are playing a bigger role in how Americans plan their travel ... The 2026 Top 100 Hotel Restaurants in America For travelers looking to make dining part of the destination, the 2026 Top 100 Hotel Restaurants in America 3 offers a guide to the restaurants worth adding
AI assistants are becoming the place travelers plan a trip, and a chat window that answers "where should I stay in Milan" threatens to slot itself between the traveler and Booking.com , draining the search ... What it adds is the demand a bedbank never had: the largest consumer audience in travel, wholesaling the same rooms it already sells direct.
Are Morch argues that soft-brand affiliates face a specific AI visibility risk: their boutique and chain signals conflict in AI interpretation, causing them to be deprioritized in generative results in ... Liberté 33 opened in Poznań as the newest Ascend Collection member in Poland, and The Shepherd Mayfair announced its September 1 opening in London.
HSMAI Europe’s whitepaper, created by the AI Advisory Board, argues that this is now changing. ... It also explores what it may mean for hotels to become “AI-bookable” as external agents such as ChatGPT, Claude or Gemini become part of the travel discovery and booking journey.
The second study, published in Search Engine Journal , analysed more than 107,000 AI responses across eight different AI platforms. ... Investing in What Survives Personally, I'd rather invest in assets whose value survives regardless of how AI evolves.
Where should hotels start with AI in guest experience? Guest experience AI is where emotional impact meets measurable outcomes. ... To explore all 12 use cases in depth, download the full ebook: From promise to practice: An operational blueprint for AI in hospitality.
Overall, prices for a standard hotel room in Brazil moved upward 22% YoY in H1, marking an excellent period for travel spending. ... Is Brazil becoming a major international travel destination? Brazilian travelers still account for the majority of travel in the country.