Four ways Revenue Management must change to thrive in 2023
The demand surge was a gift, but 2023 isn’t going to do us any more favors. It’s going to be harder from here. The last three years has reinforced the critical role of people in RM. ... While we can’t agree on what RM should be called, I hope we can agree that RMs are moving away from being “price-ers” to being “demand managers” .