Direct booking in the AI era: 10 OTA winback strategies
The guide provides 10 actionable strategies to convert OTA bookers into direct customers, from identity resolution to AI optimization.
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WTTC Recognized China’s Strategic Initiatives Driving Growth in Travel & Tourism
China's tourism sector contributes $1.9TN to the economy with 15.8% annual growth, expected to become the world's largest travel market by 2031.
U.S. Travel on New Foreign Traveler Social Media Proposal
U.S. Travel Association warns that CBP's proposed social media screening for visa-free travelers could reduce tourism and harm America's economy.
MMGY Research: Latin American Travelers Are Leading a New Era of Digitally Driven, Safety-First International Travel
MMGY surveyed 3,774 travelers across six Latin American markets, finding Brazilians and Mexicans lead spending at $5,200+ annually while prioritizing safety over price.
Less New York, more Nashville: Europeans head to smaller US cities
Western Europe travel to the US fell 3.5% overall, but Tennessee, Montana and Idaho saw increases as tourists seek authentic American experiences.
U.S. Travel on New Foreign Traveler Social Media Proposal
U.S. Travel warns CBP's proposed social media requirements for visa waiver travelers could deter millions of visitors and billions in spending.
Skift Global Forum East 2025: 9 Takeaways for the Future of Travel
Skift partnered with Abu Dhabi's tourism authority to analyze key industry shifts, from the Middle East's growing influence to AI's impact on travel planning.
The 7 travel and hospitality trends that defined 2025
Analysis reveals stark performance gaps between luxury and budget hotels as consumer spending diverges, with AI adoption becoming critical for operational efficiency.
By Joe Hanly, Writer and Content Creator, Lighthouse
Travel affordability matters: how Booking.com helps consumers save and make informed choices
Booking.com responds to Dutch consumer legal action by citing Oxford Economics research showing OTAs saved travelers $69.4 billion in Europe between 2019-2021.
By Peter Lochbihler, Global Director Public Affairs, Booking.com
Holiday Shopping 2025: More Spending, More Stress, More AI
Accenture research shows 66% of consumers now use generative AI for shopping decisions, with 60% comfortable letting AI automate travel planning.
The 11 travel and hospitality trends that will shape 2026
The report identifies key challenges including geopolitical instability, rising tourist taxes, and seasonal demand shifts, while outlining tech-driven strategies for hoteliers to navigate 2026.
By Jonathan Gough, Content Team Lead, Lighthouse
How hotels are shifting OTA bookings to direct channels and boosting revenue in months
Three hotels generated millions in direct revenue within months by segmenting OTA guests and sending personalized campaigns instead of generic promotions.
Expedia Group Announces Agreement to Acquire Tiqets to Expand Global Activities and Experiences
The deal expands Expedia's activities portfolio through Tiqets' curated museum and attraction platform, with closing expected in Q1 2026.
The Wallet vs. The Web: How Banks Are Disrupting the Travel Industry
Banks like Capital One are leveraging payment control and AI to challenge traditional travel distribution channels and OTAs.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Serious about reducing marketing costs in 2026? Start here.
Tambourine promotes cost savings through platform consolidation, offering no-fee booking engines, built-in personalization, and accessibility protection to reduce third-party vendor expenses.
How small hotels are staying profitable in an unpredictable market
Independent hotels face guests booking later with shorter stays and tighter budgets, requiring dynamic pricing, integrated tech, and local marketing to maintain profitability.
By Laure Cremers, Content Specialist, Lighthouse
Hilton and Explora Journeys Announce Luxury Ocean Travel Partnership with Debut of Hilton Honors Adventures
Hilton's 235 million Honors members will earn and redeem points on Explora Journeys luxury cruises starting summer 2026, launching the new Hilton Honors Adventures program.
The Great MICE Comeback: Why Events Are Fueling a New Travel Boom
Global business travel spending is expected to hit $1.48 trillion in 2024, surpassing pre-pandemic levels as conferences and incentive trips drive demand for both air and ground transport services.
By Timothy Prescott, Director of Marketing, drvn
How Generative AI Commerce Will Upend the Hotel Booking Game?
AI-powered booking agents will transform hotel distribution by enabling automated negotiation and personalized offers, requiring hotels to invest in API connectivity and data quality to remain competitive.
Aimbridge Hospitality Welcomes voco Sandpiper All-Inclusive Resort to its Expanding Portfolio
The 335-key Florida resort undergoes a $50 million renovation as Aimbridge's first U.S. all-inclusive property, targeting early 2026 opening.