roommaster Launches All-New Premium Booking Engine, Ushering in the Future of Direct Hotel Bookings
The platform reports 35% higher conversion rates and 15% increase in booking value for hotels using the new AI-powered system.
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Elevating the All-Inclusive Model
The Villa Group executive outlines how all-inclusive resorts can compete in luxury markets through curated experiences, gourmet dining, and authentic cultural offerings while avoiding hidden charges.
By Arturo López Nieto, Vice President of Sales & Marketing, The Villa Group
Andean as a Boutique Collection with All the Hallmarks of Purposeful Travel
Ignacio Masias discusses how his family-run Andean collection of six Peruvian hotels creates authentic, transformative experiences while stewarding local culture and heritage properties.
By Larry Mogelonsky and Adam Mogelonsky
AI in Travel: Building an AI-Integrated Guest Experience Across Travel Sectors
The article examines how AI travel apps are challenging traditional OTAs while creating opportunities for operators to address labor shortages, margin pressure, and demand volatility through integrated systems.
By Emma Näpänkangas, M.Sc. Student in Hospitality Management, EHL
The Future of Hotel Asset Management in Europe
Based on 22 industry interviews, the analysis reveals 100% of European property owners see growing HAM relevance, driven by competitive markets and the shift toward franchise models.
By Philippe Masset and Heinz Hartweger
Sustainability News You Don’t Want to Miss in Recent Weeks
Multiple hotels earned Green Globe and EarthCheck certifications while new tools like BCD Travel's sustainability index make environmental performance measurable for corporate buyers.
2026 Travel & Hospitality Trend Forecast
Florida hotel executives share insights on seven key trends for 2026, including wellness-focused journeys, community-centered hospitality, and proactive planning ahead of global events.
Direct booking in the AI era: 10 OTA winback strategies
The guide provides 10 actionable strategies to convert OTA bookers into direct customers, from identity resolution to AI optimization.
WTTC Recognized China’s Strategic Initiatives Driving Growth in Travel & Tourism
China's tourism sector contributes $1.9TN to the economy with 15.8% annual growth, expected to become the world's largest travel market by 2031.
U.S. Travel on New Foreign Traveler Social Media Proposal
U.S. Travel Association warns that CBP's proposed social media screening for visa-free travelers could reduce tourism and harm America's economy.
MMGY Research: Latin American Travelers Are Leading a New Era of Digitally Driven, Safety-First International Travel
MMGY surveyed 3,774 travelers across six Latin American markets, finding Brazilians and Mexicans lead spending at $5,200+ annually while prioritizing safety over price.
Less New York, more Nashville: Europeans head to smaller US cities
Western Europe travel to the US fell 3.5% overall, but Tennessee, Montana and Idaho saw increases as tourists seek authentic American experiences.
U.S. Travel on New Foreign Traveler Social Media Proposal
U.S. Travel warns CBP's proposed social media requirements for visa waiver travelers could deter millions of visitors and billions in spending.
Skift Global Forum East 2025: 9 Takeaways for the Future of Travel
Skift partnered with Abu Dhabi's tourism authority to analyze key industry shifts, from the Middle East's growing influence to AI's impact on travel planning.
The 7 travel and hospitality trends that defined 2025
Analysis reveals stark performance gaps between luxury and budget hotels as consumer spending diverges, with AI adoption becoming critical for operational efficiency.
By Joe Hanly, Writer and Content Creator, Lighthouse
Travel affordability matters: how Booking.com helps consumers save and make informed choices
Booking.com responds to Dutch consumer legal action by citing Oxford Economics research showing OTAs saved travelers $69.4 billion in Europe between 2019-2021.
By Peter Lochbihler, Global Director Public Affairs, Booking.com
Holiday Shopping 2025: More Spending, More Stress, More AI
Accenture research shows 66% of consumers now use generative AI for shopping decisions, with 60% comfortable letting AI automate travel planning.
The 11 travel and hospitality trends that will shape 2026
The report identifies key challenges including geopolitical instability, rising tourist taxes, and seasonal demand shifts, while outlining tech-driven strategies for hoteliers to navigate 2026.
By Jonathan Gough, Content Team Lead, Lighthouse
How hotels are shifting OTA bookings to direct channels and boosting revenue in months
Three hotels generated millions in direct revenue within months by segmenting OTA guests and sending personalized campaigns instead of generic promotions.
Expedia Group Announces Agreement to Acquire Tiqets to Expand Global Activities and Experiences
The deal expands Expedia's activities portfolio through Tiqets' curated museum and attraction platform, with closing expected in Q1 2026.