Grevon joins AI Hospitality Alliance as a founding partner
Grevon joins the AI Hospitality Alliance as a founding partner, contributing to technical standards and direct-booking workstreams as AI reshapes hotel distribution and guest ownership.
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Hotel chains built AI for the traveler who comes to them first. That traveler is leaving
Major chains have built AI tools to defend direct booking conversions, but the discovery journey now starts on ChatGPT and Google AI, platforms brands cannot see, measure, or control.
By Markus Busch, Editor/Publisher, hospitality.today
AI-native distribution is the one thing Google won't build
The author argues that true AI-native hotel distribution requires live pull architecture and settlement layers, a gap Google won't fill due to its ad-auction model, leaving an opening for a new entrant.
By Markus Busch, Editor/Publisher, hospitality.today
AI-native distribution isn't a project you run
Hotels face a hard deadline on AI-native distribution as AI shopping assistants already query inventory in real time, making machine-readable availability and direct booking pipes a competitive necessity, not a future option.
By Markus Busch, Editor/Publisher, hospitality.today
HITEC 2026, day three: eight startups, and our first closed-door round table
HITEC day three recap covers E20X startup pitches, candid booth conversations with Oracle, HotelKey, Revinate and Shiji, and a closed-door round table with hotel CIOs and senior supplier executives.
Amadeus unveils major expansion of AI strategy across hospitality sector
Amadeus expands its AI strategy with new tools covering agentic commerce, AI search visibility, and a cross-portfolio AI assistant layer called Amadeus Max, targeting demand capture and operational efficiency for hoteliers.
The right to not have missed - Booking and Airbnb are buying a seat in agentic travel, and protecting the storefronts it erodes
Booking Holdings and Airbnb are each funding separate AI travel ventures as hedges, raising the risk that hotels will soon rent visibility from the same parent that runs both the OTA and the assistant.
By Markus Busch, Editor/Publisher, hospitality.today
Hotels in the cart - Google just filed lodging under the same commerce rail as sneakers and groceries
Google's Universal Commerce Protocol now lists hotel booking as a retail vertical alongside Nike and Walmart, raising structural questions about whether lodging's complex cancellation, pricing, and merchant-of-record rules can survive a retail-shaped commerce rail.
By Markus Busch, Editor/Publisher, hospitality.today