As travel growth shifts to data-thin emerging markets, the author argues most hotel sales teams can only harvest existing demand, not create it, and outlines how to build teams that can.
A practical breakdown of Google's Demand Gen campaigns vs. Paid Search and Display, covering placements, targeting, creatives, and when to use each in a hotel marketing mix.
Hotels should diagnose which layer of the demand stack their problem exists in before selecting a marketing agency, as most agencies solve downstream problems while hotels often need upstream demand origin solutions.
RateGain launched a free dashboard tracking flight and hotel bookings for FIFA World Cup 2026 host cities, showing double-digit growth in flight bookings.