Birmingham hotel bookings race ahead for European Athletics Championships
Birmingham hotels saw 62.5% more room nights and a 60.1% ADR spike for European Athletics Championships week, with guests booking 169 days ahead vs. 58 days in 2025.
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BTS are back with the Arirang World Tour and hotel demand is surging
Analysis of hotel demand across 29 cities shows YoY increases up to 200% in El Paso, with supply-constrained markets seeing biggest spikes.
By Jonathan Gough, Content Team Lead, Lighthouse