Why Organic Social Media Matters for Branded Hotels
The article argues branded hotels should prioritize organic social media to showcase unique property personalities beyond standardized brand messaging and support guest booking decisions.
Search
ChatGPT is the new front door for hotel discovery. Here's what that actually means.
The Hotels Network launched the first direct booking app for ChatGPT, allowing hotels to compete with OTAs in AI-powered travel recommendations.
By Adam Swart, VP of Content Operations, Lighthouse
100 Years of Solitude: AI and Hotel Commercial Optimization
The author draws parallels between García Márquez's novel and how hotels repeatedly face new technology waves, from websites to Google to AI, requiring constant adaptation to remain discoverable.
By Vikram Singh, Global Hotel Commercial Leader, Vikram Singh