HSMAI Europe will develop and manage HSMAI activities in Turkey starting August 2026, with a formal launch planned for early 2027 including an Advisory Board and events program.
Elite Hotels CMO argues hotels should invest in brand building to drive pricing power and direct bookings instead of cutting marketing spend.
Langham won four HSMAI Adrian Awards including Platinum for its celebrity-driven storytelling campaign featuring Olympic champions and Grammy winners.
Hotels waste marketing spend chasing demand instead of creating it, allowing OTAs and intermediaries to control traveler decisions from the start.