As travel growth shifts to data-thin emerging markets, the author argues most hotel sales teams can only harvest existing demand, not create it, and outlines how to build teams that can.
Newport Hospitality Group details how it uses STR Custom Forecasts and CoStar analytics to build hotel budgets with segment-level comparisons, mix modeling, and year-over-year commentary in a single platform.
A Holiday Inn Portland sales director shares how her team uses Knowland data to prospect for group business, monitor competitors, and build relationships that convert to bookings.
LARC's 2Q-2026 outlook projects U.S. RevPAR rising 3.4% to $103.48, EBTDA up 5.4%, and hotel values up 3%, with GIS-based forecasts covering 19,000+ geographies nationwide.
The guide explains how external market data helps revenue managers anticipate competitor moves and demand shifts rather than react to them.
The guide explains how to calculate ARI by dividing your ADR by your competitive set's ADR, with luxury hotels typically targeting 110-120 and volume properties aiming for 95-100.