Your wholesaler isn't worried about AI
Wholesalers like RateHawk's parent Emerging Travel Group appear unfazed by AI-driven booking agents that are reshaping how travelers plan and book hotels.
Wholesalers like RateHawk's parent Emerging Travel Group appear unfazed by AI-driven booking agents that are reshaping how travelers plan and book hotels.
Wholesale contracts now route hotel rooms through bank rewards portals and airline loyalty sites, stripping hotels of guest data, direct relationships, and future bookings while the rate discount remains.
Rate leakage through wholesale chains costs hotels an estimated 6% of annual revenue, while the GDS preserves rate integrity by delivering prices only to named, contracted counterparties.
The multi-year partnership will develop resort-specific revenue management tools, starting with a Tour Operator Module for wholesale distribution channels.