ITB 2026 Recap: Turn Real Hotel Data into Unreal Performance
Michael Grove will analyze the gap between hotel revenue growth and profit margins using global data, sharing strategies to optimize both metrics.
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Turning PMS Data into Actionable Insights: How Hotels Can Leverage Analytics for Smarter Decision Making
The article emphasizes how integrated PMS analytics help hotels transform operational data into actionable insights for revenue optimization and operational efficiency.
By Lisa Jane Wheaton, Senior Project Strategist, Maestro
War in Middle East Triggers Volatile Security Perception and Early Signs of Demand Diversion
Mabrian data shows Middle East conflict caused security perception to plummet across GCC destinations, with Bahrain dropping 81 points and early signs of demand shifting to Europe and Asia.
Visit Hungary expands use of Amadeus Media Solutions to drive demand to the destination
The partnership delivered a 20% increase in bookings via travel agents year over year using targeted campaigns and comprehensive travel data.