Beauty, Wellness, and Travel: Meet the Glowmads
Skyscanner's Travel Trends 2026 report coins "Glowmads" for travelers building beauty and wellness experiences into trips, with 37% already treating it as part of their self-care routine.
Skyscanner's Travel Trends 2026 report coins "Glowmads" for travelers building beauty and wellness experiences into trips, with 37% already treating it as part of their self-care routine.
Three hotels, Southall Farm Inn, Conrad Koh Samui, and Fowlescombe Farm, show how the "Farm Charm" trend translates into operations via on-site agriculture, seasonal activities, and farm-to-table dining.
AHLA survey of U.S. travelers finds 56% still plan a summer trip despite rising costs, with travelers prioritizing hotel stays over cutting back on shopping, dining, and entertainment.
Booking.com's Summer Getaway Report finds 71% of Brits plan to visit somewhere new in 2026, with same-day international return flights up 62% and average holiday budgets reaching £1,526.
Hotels are capitalizing on screen-inspired travel through three strategies: leveraging filming-location status, curating set-related guest itineraries, and maintaining long-term cinematic identity.
Expedia data shows 53% of travelers are interested in screen-inspired travel, with 81% of Gen Z and Millennials citing TV and film as influences, creating packaging and marketing opportunities for hotels.
Expedia Group survey of 7,000 travelers finds 91% of Gen Z factored environmental or social concerns into travel plans in the past year, with 94% willing to travel off-peak to reduce crowding.
Expedia Group's Unpack '26 Summer report finds domestic travel surging 77% YoY in social conversation, while hotel rates in popular European, Asian, and South American destinations drop nearly 25%.
The study analyzed U.S. travel searches for summer 2026, revealing Myrtle Beach leads domestic demand while Cancun tops international preferences for the third consecutive year.