Industry leaders from Dragonfly Strategists and Duetto argue that hotels must move beyond RevPAR to profitability metrics like GOPAR, with smarter segmentation, ancillary strategy, and personalization at scale.
The article argues that segment-level competitive indices, not penetration rates, are the correct method for allocating hotel demand in appraisals, and presents a full replicable protocol for doing so.
Cornell survey of 1,029 U.S. travelers finds AI ranks 4th in travel planning tools, with accuracy concerns cited by 60%+ as the top barrier, and adoption motivations varying sharply across Budget, Premium, Aspirational, and Luxury segments.
Cornell survey of 1,029 U.S. travelers finds AI adoption varies significantly by spending tier, with accuracy concerns cited by 60%+ as the top barrier across all segments.