Desert Wellness: From Blue Therapy to Beige
The "beige therapy" trend reframes desert destinations as wellness propositions built around silence, darkness, and vastness rather than conventional spa-and-golf resort amenities.
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Is Fitness Now A Primary Booking Driver
Fitness is emerging as a standalone booking driver across all hotel segments, with examples from Equinox, SIRO, Canyon Ranch, and EVEN Hotels showing how programming and design can lift ADR and guest satisfaction.
By Adam Mogelonsky and Larry Mogelonsky
Beauty, Wellness, and Travel: Meet the Glowmads
Skyscanner's Travel Trends 2026 report coins "Glowmads" for travelers building beauty and wellness experiences into trips, with 37% already treating it as part of their self-care routine.
Why Regenerative Hospitality Is Emerging as the Next Frontier for Destination-Led Luxury
The article argues that luxury is shifting from exclusivity and possession toward regeneration and meaning, with destination-led resorts and wellness concepts at the forefront of this transformation.
By Valentina Clergue, Assistant Professor, EHL
When a Bridge Becomes a Moon: A Sleep-Inspired Wooden Key Card Design
GCSTIMES introduces a Moon Bridge-themed wooden key card designed to reinforce sleep-focused hotel positioning through nature-inspired, sustainable design.
Aslihan Ozgur of TheLifeCo on the Caribbean's First Longevity Village, Physician-Led Detox, and the Future of Health-Integrated Hospitality
TheLifeCo's Aslihan Ozgur outlines A'ila Developments, a $1B+ master-planned longevity village in St. Lucia spanning three resorts, 500 residences, and a physician-led detox program with a 65% repeat visit rate.
From Sightseeing to Sleeping In: Inside the Sleepcation Phenomenon
Sleepcation, a trend placing rest and recovery at the center of travel, is gaining traction as operators explore practical changes like acoustics, lighting, and bedding to meet evolving guest wellness expectations.
The Hotels Leading the Industry in 2026: Trends, Brands & Why They're Winning
A 2026 industry overview identifies luxury, lifestyle, wellness, extended stay, tech-forward, and adaptive reuse hotels as the six leading segments, with revenue forecast to reach $940B.
By Nasir Zahir
Altitude Shift: Trends in Mountain Tourism
Skyscanner data shows mountain hotel bookings with views up 103% as travelers seek cooler, higher-elevation destinations amid rising global temperatures.