Are Your Green Priorities Right? | blogs.harvardbusiness.org
Many corporations (and most individuals) still presume that all environmental issues are roughly equivalent, and that, say, recycling water bottles is as important a measure as, say, lobbying for climate action in the Senate. But they're not equal. All the initiatives from your parents' environmental movement--like recycling, clean water, or open-space preservation--aren't going to matter if we don't tame climate. Companies that tout their "green" dish detergent, and consumers who buy it, are distracting themselves from the real problem. Climate change is a desperate situation, and we have very little time to implement a solution. Any substantial energy spent on new environmental programs that don't address climate are actively detrimental because they divert resources from where they're urgently needed.