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Opinion Articles

Opinion Article

Redefining Hospitality: A Strategic Vision for Technology-Driven Sustainability and CSR

In an era marked by digital transformation and escalating demands for sustainability and corporate social responsibility (CSR), the hospitality industry faces a pivotal opportunity to redefine its operational and strategic frameworks. This thought leadership paper articulates a comprehensive vision for the integration of advanced technologies—including network upgrades, system integration, intelligent technologies, electric vehicles (EVs), autonomous vehicles (AVs), and the transition to cloud and Software as a Service (SaaS) computing—to bolster Environmental, Social, and Governance (ESG) and CSR objectives. It offers a strategic blueprint for leveraging these technologies to steer the industry toward unparalleled sustainability, innovation, and social responsibility.

Terence Ronson
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Opinion Article

Wine industry: The creation of a wine sustainability index

You might already be acquainted with the eco-score, a food label inspired by the nutri-score concept, designed to assist consumers in making environmentally conscious choices. In a similar vein, the Wine Sustainability Index gives consumers a tool to understand the environmental impact of the wines they buy. In the context of wine, some labels already exist, but their scope is limited, and they are difficult to understand and compare.

Carlos Martin-RiosPhilippe MassetRomane Petit
By Carlos Martin-Rios, Philippe Masset, and Romane Petit
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Opinion Article

Student experience: From the classroom to regenerative hospitality

In April 2023, Kelly Ching and Eileen Lim, final year students at EHL Hospitality Business School, embarked on a transformative journey by enrolling in the Sustainability Hospitality Challenge. Their dedication and hard work, along with coaching sessions from Romane Petit (EHL Research Assistant), propelled them to secure a spot in the competition’s top 10 during the semi-finals held in Amsterdam. This is a remarkable achievement considering the stiff competition from over 40 student groups coming from universities across the world. Here, Kelly and Eileen recount their unique experience from classroom to competition finalists, spurred on by wanting to put ‘regenerative hospitality’ on the map.

Romane Petit
By Romane Petit, Research Assistant, EHL
Opinion Article

Is tourism a force for good? Economist Impact tackles this age old question.

Tourism sector generates US$2.5trn in direct revenues globally, helping to provide economic opportunities to people and destinations, build intercultural understanding, and foster appreciation of the natural world. For most people who love to travel or work in the industry, these assertions match the intuition. And the time has now come to seek empirical evidence.

Ben Schroeter
By Ben Schroeter, Director of Strategic Engagement, Booking.com