HNtv INSIDERS - The Global Sustainable Tourism Council: Cooperation. Action. Transparency.

Willy Legrand in conversation with Randy Durband

It has been a year of soul-searching for the greater travel and tourism industry within the context of biodiversity and climate crisis amidst the continuing pandemic. However, we may be at a turning point. The Global Sustainable Tourism Council (GSTC) has ramped up efforts and on-the-ground actions to cement greater sustainability across the travel and hospitality sectors. Via increased cooperation across the value chain including OTAs, Corporate Travel Management organizations, as well as hotel brands, the GSTC takes a central role in industry-wide coordination and standard setting for sustainability certification. Transparency and action matters to travelers that want to make informed decisions and to hospitality enterprises keen on future-proofing their business model in uncertain times. Discussing those topics and providing a 2022 outlook are: Randy Durband, CEO, Global Sustainable Tourism Council and Willy Legrand, Professor of Hospitality Management at the IU International University of Applied Sciences in Germany.